Ex-Marker exec Langford named Nordica sales VP

Ski industry veteran Kirk Langford has been named vice president of sales for Nordica USA. Langford has extensive ski-industry experience, most recently as executive vice president of Marker USA. During his 19-year tenure at Marker, Langford was instrumental in contributing to Marker’s growth as a market leader. Prior to Marker, Langford worked in ski competition services and product development.
SKI INDUSTRY VETERAN Kirk Langford has been named vice president of sales for Nordica USA.
    Langford has extensive ski-industry experience, most recently as executive vice president of Marker USA. During his 19-year tenure at Marker, Langford was instrumental in contributing to Marker’s growth as a market leader. Prior to Marker, Langford worked in ski competition services and product development.
    In announcing the appointment, President and CEO Andy Knittle said, "We are very pleased that Kirk will be joining the Nordica team. Nordica works hard to bring the best products, people and programs to the market. We're confident that the experience, dedication and passion Langford brings to this position will help Nordica become an even stronger company in the winter-sports market."
    Langford said, "I am fortunate to be joining this quality organization. This is a team of people who thoroughly know the ski business and are passionately committed to being market leaders. Nordica strives to bring the best products to market. They place a high value on people and are dedicated to working closely with their quality retailers throughout the USA. I'm excited to bring my experience and energy to this new position and help contribute to Nordica's growth through the success of our retail partners and the consumers who ultimately use our products."
    Langford started in his new role with Nordica on Oct. 1.