Nordica names Darling new national race managerTweet
West Lebanon, N.H. — Nordica USA announced today that former U.S. Ski Team coach Kyle Darling has joined the Nordica team as the new National Race Manager, responsible for further developing the Nordica brand position as the market leader in the ski racing community. Darling comes to Nordica with a wealth of experience, having spent the last seven years as both a U.S. Ski Team service technician and a World Cup coach.
“We are very excited to add Kyle to the Nordica team. His personality, background and experience are a perfect fit for the brand,” said Nordica USA Marketing & Promotions Director Andy Hare. “Nordica’s legacy has always been building high performance products developed from a profound heritage in racing, and we believe Kyle will help to continue to build upon that heritage within this very important segment of the marketplace.”
Darling will join Nordica USA effective immediately, taking over responsibility of the Mt. Hood Test Center in Government Camp, Ore. “I’m very excited and humbled to join a organization such as Nordica,” said Darling. “Nordica is an iconic brand and I am looking forward to a new adventure serving this exciting side of the ski industry.”
Release courtesy of Nordica