Sprint renews USSA partnership, will sponsor elite events

By Published On: July 26th, 2005Comments Off on Sprint renews USSA partnership, will sponsor elite events

Sprint renews USSA partnership, will sponsor elite events{mosimage}Building on a 15-year relationship, the U.S. Ski & Snowboard Association has renewed its existing sponsorship agreement with Sprint. USSA, the national governing body of Olympic skiing and snowboarding, began its partnership with Sprint during the 1990-1991 season. Sprint will continue to serve as an official sponsor and exclusive communications provider of the U.S. Ski Team and U.S. Snowboarding through 2008.

‘Our relationship with USSA has been an excellent way to promote and leverage the Sprint brand and market Sprint products and services to fans of winter sports, and we fully expect this success to continue in the future’ said Tom Murphy, senior vice president of corporate communications and brand management, Sprint.

The new agreement will give Sprint rights to U.S. Ski Team and U.S. Snowboarding athletes and logos for advertising and promotional purposes as well as placement on uniforms. Sprint also will serve as title sponsor of the Sprint U.S. Freestyle Championships, March 24-26, 2006, in Killington, Vt.

‘Sprint has been an incredible partner of ours for 15 years’ said Ted Morris, USSA vice president of sales and marketing. ‘The communication products and services Sprint provides are key instruments to our athletic success. Sprint keeps our team connected. We are thrilled to extend our partnership with Sprint through 2008.’

Additionally, Sprint will be associate sponsor of the premier snowboarding series in the country, the Chevrolet U.S. Snowboard Grand Prix, which serves as the pathway to the 2006 U.S. Olympic Snowboard Team. The series goes coast-to-coast with stops at Breckenridge, Colo. (Dec. 16-18, 2005) and Mount Bachelor, Ore. (Jan. 6-8, 2006), and finishes up just 60 minutes from the Big Apple in Mountain Creek, N.J. (Jan. 20-22, 2006). Sprint’s support also extends to two domestic freestyle World Cup competitions: Jan. 13-15, 2006, in Deer Valley, Utah, and Jan. 20-22, 2006, in Lake Placid, N.Y.

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About the Author: Pete Rugh