USSA Unveils 2011-12 Gold Pass by Tiffany & Co.Tweet
The U.S. Ski and Snowboard Association (USSA) announced today (Sept. 13) a new partnership with luxury jeweler Tiffany&Co. The announcement took place at the Tiffany&Co. flagship store on Fifth Avenue in New York City. Olympic and X Games medalists were on hand unveil a new Tiffany-produced USSA Gold Pass, offering donors skiing and snowboarding at resorts across the USA.
The prestigious Gold Pass – only 400 produced annually – is the USSA Foundation’s largest annual fundraising program and requires a minimum annual contribution of $10,000. The fully-transferable pass provides unlimited skiing and snowboarding at resorts, as well as invitations to special events. The funds generated by the Gold Pass program are utilized for athlete development, and assist in offsetting the cost of elite-level training, education, travel and sport science support.
“The USSA and Tiffany&Co. stand for similar expectations in excellence,” said USSA’s Chief Revenue and Marketing Officer, Andrew Judelson. “You know the quality you’re going to get when you open a Tiffany Blue Box and you can look for that same level of expectation from our athletes. Taking the physical product and collaborating with the best in the business to produce the Gold Pass boosts the overall prestige of the program.”
On site to help unveil the new Gold Pass partnership was Olympic silver medalist snowboard cross racer, Lindsey Jacobellis, Olympic bronze medalist skier Andrew Weibrecht, Olympic champion freestyle skier Donna Weinbrecht and five-time X Games medalist halfpipe skier Jen Hudak. Athletes mixed and mingled with USSA donors while sporting the new Gold Pass.
“I love the look of the new Gold Pass,” said Jacobellis. “You can feel and see the quality that Tiffany & Co. has put into the production. We’re so happy to have the support from donors that the Gold Pass program provides and now it’s a bonus that it comes in a little blue box!”
All USSA Gold Passes will be presented in the signature Tiffany & Co. blue box, a timeless icon of superior craftsmanship and dedication to perfection. Tiffany & Co. has served as the world’s premier jeweler and America’s house of design since 1837.
In addition to producing the USSA Gold Pass, Tiffany & Co. will continue its partnership through other compelling fundraising initiatives with the USSA.
“Our athletes and organization rely on the dedicated support of donors, especially those who contribute at the Gold Pass level and above,” said USSA’s Vice President, Foundation Trace Worthington. “We are grateful for their generosity and hope to provide an equally rewarding experience in return. We know that a Tiffany produced Gold Pass is a great start.”
For more information on donating to the U.S. Ski and Snowboard Team Foundation, including specifics of the Gold Pass, please visit www.ussa.org/foundation.