Williams joins World Cup Supply as prez, CEO

By Published On: February 2nd, 2007Comments Off on Williams joins World Cup Supply as prez, CEO

World Cup Supply Inc. announced Friday, Feb. 2, that Brad Williams has joined the company as president and CEO. In addition, Williams has joined Donna Richardson and Penny Sirjane as a part owner of the Fairlee, Vermont-based alpine ski and summer event supplier.  

WORLD CUP SUPPLY INC.
announced Friday, Feb. 2, that Brad Williams has joined the company as president and CEO. In addition, Williams has joined Donna Richardson and Penny Sirjane as a part owner of the Fairlee, Vermont-based alpine ski and summer event supplier.   
    Previously the chief operating officer at Ibex Outdoor Clothing and at cataloger Garnet Hill Inc., Williams brings extensive management, operations and marketing experience to the position. A lifelong skier, he has served on the board of directors of the New England Ski Museum since 2000 and was the executive producer of the recently released documentary “Bode Miller — Flying Downhill.”
    Williams said, “I am thrilled to have the opportunity to work with Donna and Penny as we take the business to the next level. The solid reputation WCS has in the industry is based on a long history of selling only the best products for winter and summer outdoor events. The service philosophy is second to none and combined with our quality products and strong brand clearly sets us apart as a leader in the industry.
    “There is significant growth potential in a number of different areas and we are going to aggressively pursue those opportunities. With key staff already in place, the business is well-positioned to take on the challenges that growth will create. Donna, Penny and Jeff (Sirjane — VP of sales) have worked so hard to create such a solid brand and I am excited to have the chance to work with them and play a role in building upon what they have created.”
    Sirjane and Richardson said in a statement: “We are very happy to have Brad join our team. The utilization of his skills from past experiences will be a huge asset in moving World Cup Supply forward.”
    Founded in 1991, WCS is a leading provider of alpine ski racing and summer event supplies in the United States and Canada. The sole North American distributor of SPM ski racing event products from Italy, WCS is the second-largest SPM distributor worldwide.

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About the Author: Pete Rugh