Originally a response to mass shootings, Stop the Bleed has been embraced by the ski world, where severe cuts from razor-sharp edges have become all too familiar.
Sun Valley native steps into new role.
University of Colorado alumnus to lead race department in the United States.
Lindsey Vonn will forever be known as one of the best ski racers of all time.
Atomic Skis and the U.S. Consumer Product Safety Commission announced last week a voluntary recall of alpine ski bindings. The organizations are recalling about...
In case you missed it, the morning of Friday, May 1 Ski Racing Media went live with our friends at Nordica as part of...
Legacy pole and protection brand to give away hundreds of dollars in gear.
Applications will be accepted through May 24.
Colorado sportswear brand partners with Ski Racing Media.
Now you can have the same poles as Mikaela Shiffrin.
Marco Sullivan has reported a switch to Atomic. The American downhiller had most recently skied with Rossignol, but has also used Nordica for several...
Colorado-based ski clothing brand continues their grassroots support of ski racing.
Klaus Lenhart (56), the owner and CEO of German ski pole maker Leki, died Monday (April 30) in a plane crash in Germany’s Black...
15-year-old Vermonter wins prestigious scholarship.
World's No. 1 to maintain equipment partnership through 2018 Olympic Winter Games.
The thirteen-year-old winner will spend a week at the Ligety-Weibrecht Camp.
Race apparel brand aims to support athletes independent of the national team.
The Finland-based owner of the Salomon and Atomic ski brands is moving its North American headquarters from Oregon to Ogden, Utah, next summer. SPORTING...
Technical specialist commits to Atomic through 2018 PyeongChang Olympics.
The Spanish speed specialist moves from Salomon to the Swiss manufacturer.
“It was another exciting process with the creative minds at Atomic," said Hirscher. "The look is important to me as it reflects who I am."
Tim Kelley was cut from the U.S. Ski Team in 2010, but that didn't slow him down.
Despite testing with Stoeckli, Tina Weirather has re-signed with her existing equipment supplier.
Swiss skier moves off Atomic and inks 2-year sponsorship deal with famed French manufacturer.
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