Holmenkol names Jeff Sadis sales and racing service rep for Intermountain Region

Holmenkol names Jeff Sadis sales and racing service rep for Intermountain Region{mosimage}Uvex Sports, Inc., the distributors of Holmenkol wax has announced that Jeff Sadis will be the company’s new Intermountain Region Sales & Racing Services Representative.

‘Jeff has an extremely strong background for the position’ says Dave Peszek, brand manager at Uvex Sports. ‘Jeff comes to us with a very high level of coaching and tuning experience, having worked most recently as a coach/technician at World Cup level for the Slovakian ski team.’

Sadis has coached and tuned at two world championships, the Winter Olympics in Salt Lake City, and numerous World Cups. Previously, Jeff started and managed Full Spectrum Training, a non-profit coaching and athlete sponsorship support program that allowed wintersports & cycling athletes to reach their full potential.

Sadis has a degree in sports psychology from Western Washington University, and lives in Salt Lake City with his wife, Dascha. He will cover the states of Utah, Idaho, Wyoming, and Montana.

‘Jeff’s role will be extensive throughout the region’ says Peszek. ‘He will work to strengthen and increase our retail presence in the region for all of our brands, working as the sales representative for Holmenkol & Sportna Oprema, and lending a hand at retail with our Uvex sales rep. Additionally, Jeff will be very active in the race community, providing race service to programs, clubs, and athletes in the intermountain region for Holmenkol, Sportna Oprema, and Uvex.’

‘I am looking forward to joining the Uvex and Holmenkol team’ says Jeff. ‘With all the time I have spent in Europe, I am extremely familiar with the depth of dedication and commitment to sport and top notch product that these two brands embody, and I look forward to sharing that experience in the Intermountain Region.’