Sasha Rearick joins the latest Skiing Is Believing podcast to discuss returning as Stifel U.S. Ski Team Alpine Director, coaching changes, and his vision for the future.
Elvis Toci inherited an Albanian Ski Federation with no elite athletes, limited funding and no ski resort. Today, thanks in part to Lara Colturi's rise, Albania has become one of alpine skiing's most unexpected success stories.
GB Snowsport unveiled its first British Alpine ski team since Dave Ryding's retirement, with Freddy Carrick-Smith earning his first World Cup squad selection.
Proctor Academy is redefining ski racing development in the Northeast through a relentless focus on repetition, surface quality, and innovation. By investing in snow farming technology and maximizing efficient training time, the program is creating earlier access to snow, more opportunities for athletes, and a sustainable future for alpine development.
GB Snowsport has appointed former Stifel U.S. Men’s Alpine Ski Team head coach Mark Tilston as Alpine Director in a newly created senior consultancy role ahead of the 2026-27 season. The experienced international coach returns to British skiing after leadership roles with Britain, Spain, Alpine Canada, Apex2100, and the United States.
Sasha Rearick steps into the Borgen Family Alpine Director role with a broad challenge: strengthen the Stifel U.S. Ski Team, improve athlete pathways and connect American alpine skiing from grassroots development to the World Cup.
U.S. Ski & Snowboard announced Phil McNichol as the new Stifel U.S. Alpine Ski Team men’s head coach, bringing decades of World Cup leadership experience back to the American program
Apex2100 International Ski Academy has appointed former French World Cup racer and veteran international coach Claude Crétier as Alpine Director, adding decades of elite coaching experience from the French, Canadian and U.S. national ski teams to its leadership program in Tignes.
Austria names its 2026–27 ski teams with 94 athletes across all squads. Depth is clear—but can it translate into World Cup wins?
Norway names a deep and dynamic alpine squad for 2026/27, led by Kristoffersen, Kilde, and newly crowned slalom globe winner Atle Lie McGrath, with a rising generation pushing from behind.
How course measurement technology is changing World Cup ski racing—from athlete preparation to race analysis and broadcast insight.
Two American ski racers, Maxi Høder and Bradshaw Underhill, are proving there’s no single path to success in modern ski racing. From early development to college and beyond, their contrasting journeys highlight a deeper question in the sport: what happens after talent is identified?
Switzerland has unveiled a powerhouse squad for the 2026/27 alpine skiing season, led by Marco Odermatt and a deep roster of Olympic and World Cup champions, as the nation builds toward a home World Championships in Crans-Montana.
Apex2100 International Ski Academy has appointed former U.S. Men’s Head Coach Mark Tilston as Academy Director, bringing decades of World Cup, Olympic, and World Championship experience to the Tignes-based programme.
Marco Odermatt reflects on pressure, missed goals, and what’s next after another dominant World Cup season.
Johannes Zöchling has been appointed head coach of the Austrian women’s alpine ski team, succeeding Roland Assinger starting May 1, 2026. The experienced coach brings over 14 years within the ÖSV and recent international experience with Norway.
Women in ski racing are redefining what coaching looks like while raising families, challenging a system that was never built to support them—and proving the sport must evolve to keep them.
Paul Epstein takes over the U.S. men’s tech team with a clear focus on culture, trust, and building a system that delivers World Cup results.
Major changes hit the Stifel U.S. Ski Team as Sasha Rearick returns to lead the alpine program and Paul Epstein takes over the men’s tech team.
Mark Tilston reflects on his departure from the Stifel U.S. Ski Team men’s program, discussing structural challenges, athlete development, and the future of U.S. alpine skiing.
Canada sent one male athlete to the 2026 FIS Alpine Junior World Championships and had no male representation in Olympic technical events. These moments raise broader questions about the depth of Canada’s men’s alpine skiing pipeline and the future of athlete development.
Estelle Alphand grew up in France but chose to represent Sweden, her mother’s homeland. The Olympian reflects on identity, pressure, and embracing an underdog mindset on the world stage.
After a difficult stretch leading into the Olympic Winter Games, Mina Fürst Holtmann reset her mindset and went back to basics. On the slopes of Cortina d’Ampezzo, she delivered her strongest performance of the season, finishing just 0.12 seconds from a medal. Her message was simple: normal is enough.
At 25, Lucy Brown is building alpine ski racers on a foundation of trust. Her coaching philosophy centers on relationships first — because in a sport defined by risk, athletes only push limits when they feel secure. At Apex, that means open communication, balance away from results, and a long-term view of development. Brown isn’t chasing quick breakthroughs. She’s creating environments where performance — and athletes — can last.
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