Bryce’s journey from Tahoe ski hills to the World Cup blends grit, humor, and perspective. As a father, he balances racing with family life, mentorship, and personal growth, showing that true performance isn’t just about speed—it’s about focus, resilience, and appreciating the journey on and off the hill.
U.S. Ski & Snowboard has named 49 athletes to the Stifel U.S. Alpine Ski Team for the 2025-26 Olympic season, led by stars Mikaela Shiffrin and Lindsey Vonn. With the Milano Cortina Winter Games approaching and an action-packed World Cup schedule ahead, the team blends proven champions with a new generation of American talent ready to race for gold.
In ski racing and high-performance sport, female athletes often face unique challenges that standard training programs overlook. Physiotherapist Martina Plunger Beech is leading a shift toward education, awareness, and individualized care—helping athletes, coaches, and parents better understand the connection between physiology, performance, and empowerment.
Atomic Media Day brought together some of the biggest names in ski racing — including Mikaela Shiffrin, Lucas Pinheiro Braathen, and Sofia Goggia — for a celebration of passion, performance, and purpose. From mental resilience to Olympic dreams, the Redster team shared powerful stories ahead of the Milano-Cortina 2026 Winter Games.
The World Cup Dreams Foundation has awarded $330,000 in grants to 78 athletes and two professional cross-country teams for the 2025/26 season. Supporting skiers from the U16 level through the World Cup, WCDF continues its mission to remove financial barriers and help U.S. athletes pursue their dreams on the world stage.
Swiss World Champion Franjo von Allmen admits he’d have liked a longer summer, but after standout training in Chile and Zermatt, the 24-year-old is ready to launch his Olympic season with confidence and speed.
Marcel Hirscher’s ski brand, Van Deer, has reported a $19 million loss, but the setback stems from major investments tied to expansion. The Austrian star remains focused on growth while preparing his return to racing.
The Canadian women’s alpine development team enters a new era with head coach Marie-Ève Boulianne and assistant coach Leslie Firstbrook at the helm. Together, this dynamic duo is reshaping what leadership looks like in ski racing—building not just fast skiers, but confident, resilient young women.
Carrabassett Valley is hiring! Multiple job opportunities are now open. Join their team and work where adventure lives.
Roland Assinger will remain head coach of the Austrian women’s Alpine team through the 2025–26 Olympic season despite sharp criticism from several athletes, including recently retired world champion Stephanie Venier. Accused of poor communication and an intimidating leadership style, Assinger acknowledged the controversy, admitted he considered resigning, and vowed to improve trust and collaboration moving forward.
After a breakout 2024–25 season that included World Cup points, a Junior Worlds medal, and a national title, 19-year-old Elisabeth Bocock is emerging as a serious contender for the U.S. Olympic giant slalom team. With 13 World Cup starts over two seasons and a full-time move to the World Cup squad, she’s gaining momentum at just the right time.
Lindsey Vonn has enlisted fellow Olympic champion Aksel Lund Svindal as her coach and equipment strategist for her 2026 Olympic comeback. The longtime friends and Head Ski athletes are joining forces to chase one more shot at Olympic glory in Cortina.
When Sierra Ryder saw a Ski Racing Media Facebook post about an opening with the Stifel U.S. Ski Team, she had no idea it would launch her into a fast-paced, globe-trotting role as Alpine Communications Manager. Now in her fourth season, Ryder navigates the demands of covering two teams often racing far apart, building athlete trust, and preparing for her first Olympic Games—all with a team-first mindset and a spreadsheet that keeps it all moving.
Olympic silver medalist and coach Joël Chenal has been suspended by the French skiing federation following abuse allegations from multiple women who say he harassed them as minors between 2005 and 2021, according to Le Monde.
Daron Rahlves, the most successful U.S. men’s World Cup downhill skier in history, reflects on the bold moves, fierce rivalries, and fearless skiing that defined his career. From Squaw Valley freeskiing to Kitzbühel glory, his story is one of risk, resilience, and relentless detail.
The Luxury Chalet Company was born from a deep-rooted love of alpine skiing and living. They provide ski accommodations in Switzerland, France, Austria, and Italy and meet the demand for tailored accommodations in the ski racing industry. Learn more!
The Stifel U.S. Ski Team announced key staffing changes for the 2025–26 season, including new hires and role shifts across the men’s and women’s alpine programs. With Olympic preparations underway, the team added international experience and promoted from within to build on a successful 2024–25 campaign.
GB Snowsport has named its 33-athlete alpine team for the Olympic season, highlighted by Dave Ryding’s final campaign and the World Cup Team debut of speed specialist Roy Steudle. Rising stars like the Carrick-Smith brothers and Molly Butler strengthen a deep Europa Cup squad, as Great Britain builds momentum toward Milano-Cortina 2026.
Project Olympic in Palisades Tahoe is a bold, community-driven initiative that blends deed-restricted housing, public fitness facilities, and educational opportunities to support athletes, families, and local workers. With support from local leaders, businesses, and ski racing champions like Travis Ganong, the project aims to transform Olympic Valley into a sustainable model for mountain town development.
Katie Twible, a seasoned coach with over a decade of experience, kicks off the Coach's Corner series by sharing three transformative coaching lessons that have reshaped how she leads, and how she lives.
The World Women’s Snowsports Organization (WWSO) proudly hosted its inaugural Summit, which was a groundbreaking weeklong event dedicated to advancing the visibility, influence, and impact of women in snowsports. Learn more about the event and what was accomplished.
A new survey from the EWAS project reveals why women enter alpine ski coaching—and why many leave. Despite passion for the sport and a desire to mentor young athletes, female coaches face systemic barriers, including gender bias, poor pay, limited advancement, and work-life conflicts. The report calls for urgent reforms to create a more equitable and supportive coaching environment.
Young women ski coaches based in Europe can now apply for a fully funded, hands-on seminar focused on bootfitting and ski preparation, taking place May 19–21 in the Austria–Italy region. Supported by Erasmus+ and the European Commission, the seminar includes expert instruction, travel reimbursement, and an optional joint training camp with FIS athletes in Cortina from May 13–16.
Steamboat Springs Winter Sports Club coaches Chad Wolk and Joe Paul earned top honors from U.S. Ski & Snowboard’s Rocky Mountain Division, receiving Coach of the Year awards for their standout leadership and athlete development during the 2024–25 season.
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