Partner News

Arapahoe Basin opened its 80th winter season Oct. 28, with unlimited access for Ikon Pass and Ikon Base Pass holders new for 2026-27.

Beaver Creek has started snowmaking and invested in an automated system for Birds of Prey’s lower third ahead of the largest Stifel Birds of Prey FIS Ski World Cup yet.

Loveland Ski Club’s new partnership with SYNC helps families find the right fit, simplifies team gear ordering and gives the whole club access to preferred pricing.

Twenty years after Didier Cuche helped introduce HEAD Supershape to the skiing world, the Swiss racing legend returns to celebrate a limited-edition e-Magnum that combines World Cup heritage with modern carving performance.

After winning the Sölden World Cup opener, Lucas Pinheiro Braathen explains how Olympic gold transformed his motivation, renewed his curiosity and inspired his pursuit of super-G and the overall World Cup title.

Lucas Pinheiro Braathen wins a thrilling Sölden men's giant slalom as three of the final four racers take the lead. River Radamus finishes fourth, while Freddy Carrick-Smith earns his first World Cup points.

Lucas Pinheiro Braathen leads the Sölden men's World Cup GS opener. Seven high-bib racers advance, including Great Britain's Freddy Carrick-Smith, while River Radamus leads the American challenge.

Reigning World Cup and Olympic GS champion Lucas Pinheiro Braathen leads the Sölden men’s opener. See the start list, WCSL rankings, U.S., Canadian and British starters, race times and how to watch.

Celebrate 20 years of HEAD Supershape and enter to win a pair of Limited e-Magnum skis. The giveaway runs October 24–26 and is open to U.S. residents only.

The 2026-27 women’s World Cup opens in Sölden with Julia Scheib defending, eight U.S. starters, Petra Vlhová returning and a 67-racer field.

Seven years after her breakthrough Sölden win, Alice Robinson returns to the Rettenbach with a super-G victory behind her and giant slalom in focus.

Shiffrin is changing her early-season approach as Odermatt begins a bid for a sixth straight overall title.

Ski Racing Media, SYNC Performance, Nordica, SHRED., and TOKO are giving three lucky winners over $4,600 in ski gear and apparel. Enter by November 6 for your chance to win.

Katie Rowekamp won a time trial for one of two U.S. starts. The 17-year-old Stifel U.S. Ski Team member will make her World Cup debut Saturday in Sölden.

Swedish World Cup racer Fabian Ax Swartz joins SHRED. ahead of the 2026/27 season, gaining support as he pursues his racing career independently.

After consecutive top-11 World Cup GS seasons, Nina O'Brien returns to Sölden with proven speed, technical insight and greater appreciation for ski racing than ever.

Henrik Kristoffersen has changed skis, bindings and boots for 2026-27. He discusses the testing process, his new setup and his goals for the season.

Katie Hensien returns to Sölden with unfinished business. After finishing fourth from bib 47 in 2024, the American is healthy and hungry for more.