About the Author: Darka Sefcik Starnova

The BILLA Žampa Cup expands to seven countries across two continents for 2026/27, with a Dubai debut and a new Ski Racing Media partnership featuring stories and giveaways.

Atomic Media Day brought racers together in Altenmarkt to discuss comebacks, equipment changes and new priorities ahead of the 2026–27 World Cup season.

At Atomic Media Day, Bogdan Giurgiu shares how Atomic Ski Fans grew from a small Facebook group into a place for ski fans to connect, travel and promote the sport.

After two surgeries and an Olympic return, Petra Vlhová is preparing for her first World Cup start since January 2024. She plans to race slalom and giant slalom under new coach Mario Rafetzeder.

The BILLA Žampa Cup will race across seven countries and two continents in 2026-27, beginning with its first event outside Europe at Ski Dubai.

Four generations of the Žampa family have grown up on skis. Now Adam, Andreas, Teo and their family are turning decades of World Cup experience into something for the next generation through the expanding Žampa Cup.

The women’s World Cup returns to Jasná, Slovakia, Jan. 23-24, 2027. Mikaela Shiffrin, Sara Hector, Zrinka Ljutić and others explain why Petra Vlhová’s orange-clad supporters create an atmosphere unlike any other.

A São Paulo physician and rehabilitation clinic are using indoor ski simulators to help Brazilians prepare for the mountain before they reach snow.

Lucas Pinheiro Braathen’s Olympic gold changed what young Brazilian alpine skiers could imagine. Now, 16-year-old twins Carlotta and Leopoldo Pignaton Fagnani are beginning their journey onto the international FIS circuit.

Lara Colturi received Albania’s Best Athlete of the Year Award during Ski Excellence Night in Tirana, where athletes, officials, broadcasters and fans gathered to celebrate the country’s growing alpine ski community.

Patrick Halgren became one of the most memorable personalities of the Paralympic competition in Cortina d'Ampezzo. In this candid interview, the American opens up about loss, resilience, para sport and the mindset behind his Super-G silver medal.

Elvis Toci inherited an Albanian Ski Federation with no elite athletes, limited funding and no ski resort. Today, thanks in part to Lara Colturi's rise, Albania has become one of alpine skiing's most unexpected success stories.

Petra Vlhová has hired Mario Rafetzeder as head coach as the Olympic champion continues her comeback toward a return to World Cup skiing.

What began as one mother’s search for summer ski training in Košice evolved into a year-round hub for alpine racers, adaptive athletes and rehabilitation programs.

How course measurement technology is changing World Cup ski racing—from athlete preparation to race analysis and broadcast insight.

Meet Athena Makonnen, a young British skier from Dubai, and learn how her journey in the sport is shaped by passion, travel, and development.

Manuel Feller has officially closed the chapter on giant slalom. Ahead of the Olympics, the Austrian star is going all-in on slalom — and the reaction from his fan clubs, teammates and rivals says everything about his impact on the sport.