Kevin Kruse joins Scott marketing department

Scott has added Kevin Kruse to its marketing department as the new marketing and team coordinator for the winter sports division. Kruse comes to Scott from Matchstick Productions in Crested Butte, Colorado. After almost nine years in Crested Butte, Kruse now calls Ketchum, Idaho home.
SCOTT HAS ADDED Kevin Kruse to its marketing department as the new marketing and team coordinator for the winter sports division. Kruse comes to Scott from Matchstick Productions in Crested Butte, Colorado. After almost nine years in Crested Butte, Kruse now calls Ketchum, Idaho home.
    “I feel very fortunate that we were able to find someone with Kevin’s knowledge of the winter sports industry,” said Gabe Glosband, marketing director of Scott’s winter sports division.  “Kevin’s time and skills learned working with Matchstick positions him perfectly to step into his new role.”
    Kruse will be charged with the day-to-day operations of the Scott winter sports team and a variety of marketing functions. “Scott USA is a brand that continues to grow inside the winter sports arena,” said Kruse. “I am excited do my part to help grow the Scott brand.”
    Kruse replaces Jon Atencio, who after seven years of dedicated team management at Scott USA has taken a position with Backcountry.com.