Briko, Besson gain North American distributor

Accolade Group has been appointed as the exclusive North American distributor for Besson Ski Wear and Briko Ski and Cycling products.
ACCOLADE GROUP has been appointed as the exclusive North American distributor for Besson skiwear and Briko ski and cycling products.
    Besson and Briko products are recognized in Europe for their superb performance and are worn by World Cup racers including Benni Raich, Nicole Hosp, Bode Miller, Danilo Di Luca, Marit Bjorgen and Pietro Piller. Accolade Group will be responsible for the 2008 autumn/winter shipping season.
    “We are confident that these products will be welcomed in the North American market," said Jeffrey Dyet, the general manager of brands for the Accolade Group. "We believe that with the service-oriented team we have assembled and the sales and distribution infrastructure we have built, we will be able to support the brands as they grow in the select markets we enter. Our goal is to build brands for long-term growth and sustainability. This will be achieved by providing a high level of support for both the retailer and consumer.”