Atomic Announces New Juniors to Champions Program

Images and Press Release provided by Atomic

OGDEN, UT (October 22, 2024) – In a move to create a deeper and more meaningful community among junior alpine racers across North America, Atomic is proud to announce the launch of its new Juniors to Champions program. 

The first club of its kind, Juniors to Champions is an inclusive coaching program for all interested junior alpine racers. Offering expert advice on important race related topics like equipment tuning to purposeful training, Juniors to Champions aims to provide added value to junior racers by connecting them with the greater Atomic racing community.  

“We’re delighted to offer an opportunity to the ski racing community that will help take young athletes to the next level,” said Steve Brown, Atomic Eastern Community Marketing Manager. “Ski racing is a sport that requires a lot of support to achieve constant progress. Offering junior racers an open space to look, listen and learn from seasoned athletes and experienced coaches is an exciting direction for us.”

Juniors to Champions is open to all junior racers who purchase an Atomic product in the upcoming 2024/25 season. By simply signing up at Atomic.com with proof of purchase, Juniors to Champions skiers will receive exclusive access to:

• Atomic Athlete Community
• Monthly online calls with Atomic pro athletes and brand racing professionals covering tuning, training, mentality, product set ups and more
• Athlete spotlights page on Atomic.com 
• Monthly newsletter
• Race test schedules, athlete results and related Atomic news

Young Canadian skiers can also apply for the Juniors to Champions program through the following links available in English and French.

Launching just in time for the upcoming season of racing, Atomic’s Juniors to Champions aims to create a community of young racers who want to learn, share, and ski at their highest level.

ABOUT ATOMIC Atomic manufactures products which are perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike. Every Atomic product is much more than the sum of its component parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every Atomic employee. Thanks to a combination of experience, innovation and passion, Atomic has been synonymous with winter and skiing since the company was founded in 1955. Atomic is an Amer Sports brand.

Media Contact: Chris Denny / Denny, ink. / chris@dennyink.com