About the Author: Press Release

Mikaela Shiffrin is taking the quest for her 100th career World Cup victory to North America.

The American ski star might even get the one win she needs for the milestone in what is like a home race for her in Killington, Vermont, which hosts a giant slalom and a slalom next weekend.

Camille Rast celebrates a premiere at the first women's World Cup race in Gurgl: The 25-year-old Swiss athlete finished third in the Slalom on Saturday, taking to the podium for the first time in the World Cup. Previously, her best World Cup results have been three fourth place finishes in the Slalom. On Sunday, third place in the men's Slalom in Gurgl went to HEAD Worldcup Rebel Atle Lie McGrath.

From December 7 through December 13, 2024, kids will get up to seven free lift tickets at 15 of Alterra Mountain Company’s North American mountain destinations to use during the new Kids Ski Free Week. 

Mikaela Shiffrin has joined forces with Oakley once again to launch a new series of signature goggles for the 2024/25 season.

The Stifel U.S. Alpine Ski Team and title partner Stifel Financial together announce the Stifel HERoic Cup, part of the organization’s HERoic initiative celebrating women’s sports.

German Team celebrating in Levi: GEPA pictures PRESS RELEASE – 17 NOVEMBER 2024 Levi remains a

With the 2024/25 ski season underway, HEAD, a global leader in high-performance ski equipment, proudly presents its U.S. roster of World Cup Rebels.

As part of its continued partnership with U.S. Ski & Snowboard, Stifel held a financial workshop for skiers, competitors and staff last month at the U.S. Ski & Snowboard USANA Center of Excellence highlighting financial best practices and educating individuals affiliated with the ski team on some of the basics of personal finance and investing.

Gould Academy’s competitive snow sports athletes, coaches, and employees enjoyed an exclusive snow day at Sunday River in a unique “First in the East” event.

Due to warm weather delaying snowmaking operations, we are unable to proceed with our planned NorAm races scheduled for November 16-21.

Athletes, artists, beer tastings, movies, and more highlight the 10-day Stifel Birds of Prey Audi FIS Alpine Ski World Cup at Beaver Creek Dec. 6-15.

Successful season opening for Atle Lie McGrath. On Sunday, the Giant Slalom in Sölden sees the 24-year-old athlete from Norway race to third place. The HEAD Worldcup Rebel was in fifth place after the first run and gained two places with the tenth fastest time on the second run.

In a move to create a deeper and more meaningful community among junior alpine racers across North America, Atomic is proud to announce the launch of its new Juniors to Champions program. 

Race Place was thrilled to introduce their Front Cover Winner, Copper Kirchmeier, and Back Cover Winner, Charlie Palmer! These two remarkable individuals have showcased an unwavering commitment to the world of ski racing, embodying a true spirit of excellence. 

U.S. Ski & Snowboard athletes are ready for another busy season of competing worldwide, and we’re here to break down how you can watch all the action. Broadcast rights are not centralized, which means that every country has the right to sell their World Cup broadcast - and though it can be confusing and frustrating, there are THREE main ways to tune into the 2024-25 season action with Outside, skiandsnowboard.live and the NBC family (NBC/CNBC/USA/Peacock). 

SYNC Performance, provider of technical apparel, protective ski race equipment, and travel bags based in Vail, Colorado, announces today the SYNC Athlete Fund Recipients for the 2024/25 season.

U.S. Ski & Snowboard announced expanded partnerships with Stifel Financial Corp (NYSE: SF) and Toyota (NYSE: TM). Stifel will become the official Team Naming Partner of the Stifel U.S. Para Alpine Ski Team and Toyota the official Team Naming Partner of the Toyota U.S. Para Snowboard Team. 

Lacerations are among the most dangerous threats, especially to vulnerable areas like the legs. That’s where Diston steps in as the global leader in cut-resistant apparel. With the launch of their new 2024-25 website, Diston is showcasing why they are recognized as the top choice for protective gear, combining world-class safety with cutting-edge technology and comfort.