SHRED

Ski Racing Media, SYNC Performance, Nordica, SHRED., and TOKO are giving three lucky winners over $4,600 in ski gear and apparel. Enter by November 6 for your chance to win.

Swedish World Cup racer Fabian Ax Swartz joins SHRED. ahead of the 2026/27 season, gaining support as he pursues his racing career independently.

Katie Hensien returns to Sölden with unfinished business. After finishing fourth from bib 47 in 2024, the American is healthy and hungry for more.

Eight years after a short film captured the start of his sit-ski journey, René De Silvestro has become one of the leading athletes in Paralympic alpine skiing. The Italian has claimed Paralympic medals, world titles, and multiple World Cup victories along the way. Now, as the Milano Cortina Paralympic Games begin near his home, his remarkable story continues to inspire.

After a difficult stretch leading into the Olympic Winter Games, Mina Fürst Holtmann reset her mindset and went back to basics. On the slopes of Cortina d’Ampezzo, she delivered her strongest performance of the season, finishing just 0.12 seconds from a medal. Her message was simple: normal is enough.

Marion Chevrier didn’t rise through hype — she built her way to the 2026 Winter Olympic Games season by season. Still labeled an outsider, the French alpine skier has quietly developed the trust, conviction, and clarity needed to fight at the front. Built from reflection, repetition, and belief, her climb is far from over.

Alpine skier Lila Lapanja has built her career on independence, resilience and belief. After narrowly missing Olympic qualification twice and facing major setbacks, she chose a new path — representing Slovenia and creating her own structure within the sport. In My Way, Lapanja shares how embracing her heritage and owning her journey brought a deeper sense of purpose, pride and peace.

Four generations deep in ski racing, Andreas Žampa is carrying forward a family legacy built on commitment, precision, and resilience. Beyond the World Cup stage, the Slovak standout is investing in the next generation through the growing Žampa Cup initiative.

Sarah Schleper is preparing for her seventh Olympic Games — the only female alpine skier ever to reach that mark. This time, she’ll share the stage with her son, Lasse Gaxiola, making them the first mother and son to compete in the same Olympic edition. Read the full story of their historic journey on ShredOptics.com.

Sam Maes has never taken the easy line. In Twice the Fight, the Belgian Olympian opens the door to life outside the traditional federation system, revealing the discipline, belief, and daily commitment required to compete independently on the World Cup circuit. The short film offers a rare, honest look at what it truly takes to chase podiums without the backing of a major national program.

SHRED. announces a fully built US sales team and renewed commitment to specialty retail, bringing distribution back in-house and strengthening partnerships through Winter Sports Retailers.

Mikaela Shiffrin brings a six-race winning streak into the women’s World Cup slalom at Kranjska Gora—full start list plus how and when to watch included.

The women’s World Cup slalom resumes in Semmering with Mikaela Shiffrin chasing a sixth straight victory in an Olympic season. Full start list, elite contenders, podium table, and how and when to watch.

The women’s World Cup slalom returns Tuesday night in Courchevel with Mikaela Shiffrin chasing another win and Lara Colturi aiming to stay perfect on the podium. See the full start list, season standings, and North American and British entries.

SHRED. introduces the 2ND SKIN™ Back Protector Lite line, combining ultra-light, ultra-thin design with EN 1621-2 Level 1 certification. Designed for comfort and everyday use, it encourages skiers and riders to wear certified back protection without bulk.

Norway’s indoor ski arena SNØ has partnered with eyewear and protective gear brand SHRED., equipping instructors and ski patrol with goggles, helmets, and back protectors. The collaboration brings SHRED. into Norway for the first time, highlighting innovative safety technology like Contrast Boosting Lens™ 2.0 and promoting safer, higher-performance skiing.

Win the ultimate ski gear package from SYNC Performance, Nordica, SHRED., and TOKO! One lucky skier will receive top-of-the-line apparel, skis, goggles, and tuning equipment valued at over $5,400. Enter by November 11, 2025.

Each October, Keely’s Camp partners with Blizzard, Tecnica, Stio, and Shred to celebrate and support the next generation of female skiers through the annual Girl On Fire Sponsorship Contest. The program provides one deserving athlete with gear, mentorship, and opportunity—helping her pursue her passion and continue blazing trails on and off the mountain.