Jessie Diggins

Mikaela Shiffrin and Lauren Macuga headline Stifel’s new “Where Success Meets Success” campaign, launched as excitement builds for the 2025–26 World Cup season. The creative links athletic drive and business focus, featuring U.S. Ski Team athletes including Shiffrin, Macuga, Alex Ferreira, and Jessie Diggins.

The result marks the best finish ever by the U.S. team at the World Championships.

Twelve skiers—including 10 Olympians—make up next season's U.S. national team.

U.S. rider Sage Kotsenburg staged an upset in the men's slopestyle, winning the first gold medal of the Sochi Winter Olympics.