Every alpine World Cup race will stream live on Peacock in 2026-27, with free full-race replays available on YouTube after 24 hours. Here's how the new broadcast agreement works and when to watch the Sölden opener.
World Cup Finals return to Sun Valley March 18–25, 2027. With tickets now on sale, the Stifel Sun Valley Finals promise eight races, crystal globe celebrations and another chance for the Challenger downhill course’s racing debut.
U.S. Ski & Snowboard names 49 alpine athletes to the 2026-27 Stifel U.S. Ski Team. See the full roster, Shiffrin’s shift toward giant slalom and super-G, Macuga’s return to snow and the season ahead.
Stifel and the St. Louis community raised $1.35 million to support U.S. Ski & Snowboard programs, training and athlete development.
Youth Enrichment Services (YES), a nonprofit dedicated to offering meaningful outdoor experiences to thousands of young people in Boston since 1968, was honored with the 2025 Diversity, Equity, and Inclusion Champion of the Year Award by U.S. Ski & Snowboard.
U.S. Ski & Snowboard and Ski Austria, two of the world’s most renowned and successful national ski and snowboard associations, announced a partnership around sports, marketing, and commercial opportunities designed to leverage the unique expertise and resources of both organizations to achieve shared goals.
How can the U.S. improve its development model to increase the chance of success on the World Cup?
The hurdles to staging a "Battle of the Sexes" on the World Cup circuit.
Ski Racing Media is the leading international media company in alpine skiing, providing industry expertise, storytelling, and education.
Contact us: info@skiracing.com
©2026 | Ski Racing Media
