Shiffrin and Macuga Star in “Where Success Meets Success

Featured image: Mikaela Shiffrin, GEPA Pictures

Shiffrin and Macuga Headline Stifel’s New “Where Success Meets Success” Campaign

Mikaela Shiffrin and Lauren Macuga headline a new national campaign celebrating the connection between elite performance and everyday success. Stifel, the title partner of the U.S. Alpine Ski Team, launched its “Where Success Meets Success” series as anticipation builds for the 2025–26 World Cup season.

The first 30-second spot aired this week on CNBC and FanDuel, featuring several U.S. Ski Team athletes. In the coming weeks, more placements will appear across national and regional TV, social platforms, and NBC’s World Cup coverage, keeping the campaign visible throughout the season.

Spotlight on Shiffrin and Macuga

The campaign highlights Shiffrin and Macuga, giving both Olympic hopefuls strong national exposure ahead of an Olympic year. In addition, freestyle skier Alex Ferreira and cross-country champion Jessie Diggins star in their own features, expanding the message across all Stifel-supported teams.

Shiffrin, a longtime Stifel partner, said, “This winter’s campaign celebrates the hard work and preparation that go into being a competitive skier across all of the Stifel U.S. Ski Teams. I’m honored to be part of this campaign alongside some incredible champions on snow.”

Macuga added, “The creative celebrates the drive that’s been with me since I was a kid chasing my dreams and medals—the same passion that pushes me today to go faster in every course I race.”

Authentic Energy and Real Moments

The campaign blends archival and new footage to capture the emotion and energy of racing at the highest level. Each scene moves with intent, connecting the determination of training with the excitement of competition. At the same time, it highlights the discipline, courage, and passion that define success—whether on the slopes or in business.

A Partnership Built on Shared Values

Developed with the national agency Known, the campaign merges world-class performance with dynamic storytelling. Together, Stifel and the U.S. Ski Team illustrate how shared values—focus, belief, and preparation—drive achievement in any arena. As the Olympic season approaches, both the brand and the athletes stand ready for a winter where success truly meets success.