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Mission

Our mission at Ski Racing Media is to share the latest news, results, and insights from the world of alpine skiing, from major competitions to grassroots events. We strive to educate our readers on the technical aspects of the sport, as well as the human stories behind the athletes. Our coverage goes beyond just race results, as we aim to showcase the passion, determination, and hard work that goes into being a ski racer.

About

We pride ourselves on being the go-to source for all things alpine skiing. For the last 50 years, Ski Racing Media has been the industry-leading, English-language news source for alpine skiing. Once described as “the Bible of the sport” by Sports Illustrated, the editorial staff at Skiracing.com has been an authoritative voice in the sport since its inception in 1968.

Today, SRM has expanded its offerings in content creation for relevant brands, but holds onto its roots as a source of accurate, timely coverage of the sport. Our team consists of athletes, experts, and creative visionaries who have decades of experience in skiing and expertise in current digital media trends to lead conversations, tell meaningful stories and investigate important issues.

In addition to technical expertise, our team also excels in storytelling. We believe that behind every great athlete is an even greater story, and we strive to bring these stories to light. We go beyond the surface level of ski racing and delve into the personal journeys of the athletes, their struggles and triumphs, and the sacrifices they make to pursue their dreams.