Alpine Canada names Andrew Baker president and CEO as organization begins new Olympic cycle

Featured Image: Andrew Baker, new CEO of Alpine Canada/ Alpine Canada

Former Canadian Olympic Committee executive brings extensive leadership experience in high-performance sport, funding advocacy and partnership development to Canada’s national ski racing organization.

CALGARY, Alberta — Alpine Canada has named Andrew Baker as its new president and chief executive officer, the organization announced Tuesday, selecting a veteran Canadian Olympic Committee executive to lead the national governing body into the next Olympic and Paralympic cycle.

Baker officially begins his new role on Sept. 14, following an extensive executive search conducted by Alpine Canada’s Board of Directors.

The appointment comes at a pivotal time for Canadian ski racing, as the organization prepares for the 2030 Winter Olympic and Paralympic cycle while looking to capitalize on renewed federal investment in Canadian sport.

Veteran Olympic leader joins Alpine Canada

Baker arrives after an accomplished career with the Canadian Olympic Committee (COC), where he held progressively senior leadership positions focused on strengthening Canada’s high-performance sport system.

During his tenure, Baker played key roles in the COC’s sport funding advocacy initiatives and supported the Indigenous-led bid for the Vancouver 2030 Olympic and Paralympic Winter Games. His work brought together governments, sport organizations and community leaders around a shared vision for Canadian sport.

At Alpine Canada, Baker will oversee the organization’s alpine, ski cross and Para alpine programs while leading efforts to strengthen financial sustainability, expand participation and fan engagement, and further develop Canada’s high-performance ski racing system.

Building a sustainable future for Canadian ski racing

Board Chair Tim Dattels said Baker’s ability to unite governments, corporate partners and philanthropists made him the right choice to lead the organization through an important period of growth.

“Andrew understands what it takes to bring governments, business leaders and philanthropists together around a shared vision,” Dattels said.

He added that while Canada’s athletes have consistently demonstrated they can compete with the world’s best, long-term success requires sustained investment from government, the private sector and philanthropy.

Dattels also reiterated one of Alpine Canada’s long-term goals: eliminating national team fees so athletes no longer have to pay to represent Canada.

Bilingual leadership strengthens national reach

Vice Chair Anne-Marie Boucher said Baker’s collaborative leadership style and experience across the Canadian sport system made him the ideal candidate to guide Alpine Canada into its next chapter.

She also highlighted the importance of his bilingualism as the organization continues building relationships across Canada, particularly following the success of the PwC Tremblant World Cup.

“As we continue building momentum across the country, it was important that our CEO be fully bilingual,” Boucher said in the announcement.

Baker: Opportunity to build on Canada’s ski racing legacy

Baker said he is honored to join one of Canada’s most successful winter sport organizations and hopes to build on the country’s rich ski racing tradition.

“It is an honour to join Alpine Canada and become part of a community that has proudly represented our country on the world stage for generations,” Baker said.

He noted that Canada’s renewed investment in sport presents an opportunity to unite governments, corporate partners and philanthropists behind a common goal of strengthening grassroots ski clubs, athlete development pathways and national team programs.

Baker also thanked the Canadian Olympic Committee and the colleagues he worked alongside throughout his career.

Canadian Olympic Committee praises appointment

Canadian Olympic Committee CEO David Shoemaker called Baker’s appointment a positive development for both Alpine Canada and the broader Canadian sport system.

“Andrew has earned the trust of our stakeholders, governments and partners throughout Canadian sport,” Shoemaker said. “His ability to build relationships, unite people behind ambitious goals and deliver results will make him an outstanding leader for Alpine Canada.”

Looking ahead

Baker takes over at a time when Alpine Canada is looking to build on Canada’s legacy of international success in alpine skiing while strengthening participation, athlete development and financial sustainability across the sport.

His appointment follows the federal government’s recently announced $1 billion investment in Canadian sport, which Alpine Canada believes presents an opportunity to further strengthen Canada’s winter sport system and create lasting opportunities for athletes from the grassroots level to the Olympic and Paralympic podium.

Baker officially assumes the role on Monday, Sept. 14, 2026.

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Source: Alpine Canada press release, Aug. 11, 2026.