Bode Miller signs skiwear deal with Kjus Systems

World ski racing champion Bode Miller has chosen Kjus systems skiwear as his official uniform supplier for his new independent race team through at least the 2010 Olympic Winter Games in Vancouver, Canada. The news was announced by LK International, producer of the Swiss high-tech skiwear Kjus Systems. The partnership joins one of the world’s most recognizable ski racers with a brand that, like Miller, is known for uncompromising style.
WORLD SKI RACING champion Bode Miller has chosen Kjus systems skiwear as his official uniform supplier for his new independent race team through at least the 2010 Olympic Winter Games in Vancouver, Canada. The news was announced by LK International, producer of the Swiss high-tech skiwear Kjus Systems. The partnership joins one of the world’s most recognizable ski racers with a brand that, like Miller, is known for uncompromising style.
    “Bode is an impressive personality,” said Didi Serena, the CEO of Kjus. “He is an absolute individualist and a guy who loves to win, which suits us perfectly.”
    As an independent racer, Miller for the first time had the opportunity to select his own skiwear partner. He will wear Kjus skiwear beyond the boundaries of the FIS infield and during training.
    Miller, who is poised to eclipse Phil Mahre’s record for most World Cup wins by a U.S. racer this season, created his independent team of staff and trainers to support his World Cup campaign. He created the team following his split from the U.S. Ski Team earlier this year.
    “I'm pleased that now, at last, I can work with a partner who takes on problems and challenges and overcomes them. That gives more than 100 percent. Because what really matters is the functionality,” said Miller.
    In support of the partnership, Kjus skiwear is planning a Bode Miller line for future seasons. Miller will provide his expertise and input into the design of his signature line as well as for the development of the entire Kjus collection.
    Miller has recorded 25 World Cup victories in all five alpine disciplines, an accomplishment shared by only a very few athletes. Highlights of Miller’s accomplishments include World Championships gold in four different disciplines, two Olympic silver medals, a World Cup overall championship and three additional World Cup crystal globes in two different disciplines.