Release courtesy of WPST and CELSIUS
DECEMBER 29, 2022 – Denver, CO – The World Pro Ski Tour (WPST) and CELSIUS, announced today a partnership for the upcoming 2023 season of professional ski races; CELSIUS is a strong supporter of snow sports from the World Pro Ski Tour to the World Cup.
As part of this partnership, CELSIUS will host on-site activations and sampling, autograph signing activation for CELSIUS athletes, on-site signage, local media and social media initiatives, and more.
“CELSIUS is excited to expand our reach into the professional ski community with our partnership with World Pro Ski Tour,” said CELSIUS Vice President of Marketing, Kyle Watson. “We look forward to helping fuel athletes with Essential Energy to help them LIVE FIT and exceed their goals on and off the slopes!”
Alongside CELSIUS this season, the WPST will continue to offer races for men and women around the United States. Regular tour participants include two-time Olympic gold medalist, Ted Ligety, World Champion, Olympian and U.S. Ski Team Member, Paula Moltzan, World Champion and Olympic silver medalist, Linus Strasser, and many more of the world’s top ski racers fighting for equal podium prize money.
“Partnering with CELSIUS is a great fit for the World Pro Ski Tour because their product helps give our athletes the extra boost they want during training and at race time,” says Jon Franklin, CEO of the World Pro Ski Tour. “Other energy drinks have extra sugar and additives that we all try to stay away from these days, and CELSIUS truly understands what professional athletes want and need for top performance.”
The 2023 World Pro Ski Tour season will open January 5-7th in the City of Steamboat Springs, Colorado. The full Tour schedule and more details are available at WorldProSkiTour.com
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About Celsius Holdings, Inc.
CELSIUS Holdings, Inc. (Nasdaq: CELH), is a global consumer packaged goods company with a proprietary, clinically proven formula. A lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category. CELSIUS energy drinks offer proprietary, functional, essential energy formulas offer significant health benefits to its users. CELSIUS energy drinks are made with high quality ingredients, contain 7 essential vitamins, are non-GMO, and have zero sugar, no aspartame, and no high fructose corn syrup. Made with healthier energy-boosting ingredients, CELSIUS products are a better-for-you, alternative to other high-sugar energy drinks on the market. CELSIUS energy drinks are backed by six university studies that were published in peer-reviewed journals validating the unique benefits provided by them. For more information, please visit: https://www.celsius.com.
About the World Pro Ski Tour
The World Pro Ski Tour, is a nationwide tour of events for men and women where professional skiers race side-by-side in a single elimination format. Prize money and an overall World Pro Ski Tour title attract Olympians and professional skiers from around the world. On-site spectators and TV viewers can watch all stops on the Tour in an exciting and easy to understand format. More information on the World Pro Ski Tour and all its partners can be found at http://worldproskitour.com
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