Johan Eliasch, president of the International Ski Federation (FIS), has officially announced his candidacy for the presidency of the International Olympic Committee (IOC). Since taking charge of FIS in June 2021, Eliasch has led the organization through a period of transformation. On July 24, 2024, he also earned a place as a member of the IOC. In a recent letter to IOC members, Eliasch outlined his vision for the future of the organization and addressed the challenges ahead.

A Transformative Leadership at FIS

Eliasch’s leadership at FIS has driven significant reforms aimed at modernizing winter sports, although not without controversy. His progressive approach reshaped the power dynamics within FIS, and he introduced initiatives designed to meet the evolving needs of athletes and the wider sports community.

A Call for Strong Leadership

In his candidacy letter, Eliasch emphasized the importance of strong, experienced leadership to guide the IOC through turbulent geopolitical and commercial landscapes. He highlighted the challenges facing the Olympic brand, such as shifting audience habits and the need for innovative sponsorship and media strategies.

“The next IOC president must have serious and proven diplomatic capabilities, excellent deal-making and commercial skills and a deep understanding of the rapid changes in technology and consumer behavior,” Eliasch wrote. He also stressed the importance of aligning with modern attitudes on diversity, equality and sustainability, which he believes are essential values for the IOC to prioritize.

Building on a Legacy

Eliasch praised current IOC President Thomas Bach for his leadership, acknowledging the solid foundation built under Bach’s tenure. However, Eliasch warned against complacency, stating, “Great success has set expectations higher than ever.” He pointed to global instability and rapid technological advancements as key areas where the next IOC president must remain proactive and adaptable.

A Lifelong Commitment to Sport

Throughout his career, Eliasch has actively engaged in the sports world. From 1995 to 2021, he served as the CEO of HEAD, a global sporting goods company. Under his leadership, the brand achieved notable success in both alpine skiing and tennis. At FIS, Eliasch continued to innovate by launching the Impact Programme, which focuses on sustainability and establishing the Athletes’ Health Unit to address athletes’ physical and mental well-being.

Environmental Advocacy

Beyond his work in sports, Eliasch also champions environmental causes. He co-founded Cool Earth, a charity dedicated to conserving rainforests, and regularly advises world leaders on climate action. His commitment to sustainability shines through in his advocacy efforts.

What’s Next for FIS?

If elected as IOC president, Eliasch will have to step down from his role as president of FIS, prompting the need to elect a new leader. This scenario raises questions about the future of FIS and whether the progressive changes Eliasch initiated will continue under new leadership.

A Global Spotlight on Eliasch’s Candidacy

As the IOC election approaches, Eliasch’s candidacy will generate significant discussion within the global sports community. His combination of business expertise, environmental advocacy, and sports leadership makes him a formidable contender for the presidency of the world’s most prestigious sporting organization.

Looking Ahead

With his extensive experience and clear vision for the future, athletes, administrators, and fans alike will closely follow Eliasch’s campaign for the IOC presidency.

Below is the letter submitted to the IOC members announcing his candidacy.