The 2021 Winter Gear Guide
What Is The Ski Racing Media Gear Guide?
This is the place where we help serious athletes discover the best gear from top brands across the ski world. Our goal is to connect you with the stuff that will make you the fastest, strongest, most stylish ski racer out there. This year, we worked closely with our favorite brands to uncover the best and provide you with exclusive access and insight on what to look out for this season.
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Ikon Pass Goes Global: Explore the Best of Asia with Nine New Destinations This Winter
Ikon Pass expands its global footprint into Asia for Winter 25/26, adding nine new destinations across Japan, China, and South Korea. Pass holders can now ski or ride up to 77 days in Asia’s legendary snow at 11 total destinations, including Japan’s Shiga Kogen, China’s Yunding Snow Park, and South Korea’s Mona Yongpyong.
Marco Odermatt Shifts From Film Premiere to Race Mode
ChatGPT said: Less than two weeks before the World Cup opener in Sölden, Marco Odermatt traded his race suit for formal wear at a film premiere in Vienna. Now the Swiss superstar is shifting back into race mode, focused on defending his titles and beginning the Olympic season with confidence and composure.
Snow Farming Success in North America with Snow Secure and LISKI
Sun Peaks Resort (BC) and Bogus Basin (ID) open snow farming storage facilities built by Snow Secure in collaboration with LISKI Sport Equipment, preserving summer snow and enabling an early-season opening.
Kids Ski Free Week at Alterra Resorts – Dec 6–12, 2025
Alterra Mountain Company invites families to hit the slopes this winter with Kids Ski Free Week, running December 6–12, 2025, across 15 North American destinations. Kids 12 and under (17 and under at select resorts) receive up to seven free lift tickets—plus additional discounts on lessons, rentals, lodging, and gear.
Emotion, Respect, and Determination Define Atomic Media Day 2025
Atomic Media Day 2025 brought emotion and innovation together in Salzburg, uniting Atomic’s top racers and honoring Matteo Franzoso with heartfelt applause. The event highlighted safety, progress, and the shared determination that continues to define the Redster family and its pursuit of being Faster. Always.
Ava Sunshine Finds Calm and Purpose in Her Return to the World Cup
Ava Sunshine and Mikaela Shiffrin celebrate in Levi 2022: GEPA
