KEEP NEW MEXICO TRUE TO SPONSOR WPST TAOS WORLD CHAMPIONSHIPS

Release courtesy of WPST

March 22, 2023 – Denver, CO – The New Mexico Tourism Department (NMTD) again joins forces with the World Pro Ski Tour (WPST) for a second year as a partner in the 2023 Taos World Championships.

With New Mexico’s iconic mountain terrain serving as a perfect backdrop, the WPST World Championships will be held at Taos Ski Valley March 30-April 1, 2023. New Mexico will be featured in seven television shows generated from Taos Ski Valley during the World Championships event, with a specific vignette set to highlight the beautification and litter reduction initiatives of the Keep New Mexico True campaign.

“A concerted effort to preserve and protect New Mexico’s public lands will better ensure New Mexico remains a premier destination for outdoor recreation and adventure,” said Tourism Secretary Jen Paul Schroer. “New Mexico continues to demonstrate its commitment to destination stewardship through strategic partnerships like the World Pro Ski Tour.”

Alongside New Mexico Tourism and Taos Ski Valley, the WPST Taos World Championships will offer super slalom and giant slalom races for men and women to compete for a first prize of $20,000 per race and a $25,000 bonus for each male and female overall World Champion. Competitors include two-time Olympic gold medalist, Ted Ligety, World Champion, Olympian and FIS World Championships gold medalist, Paula Moltzan, FIS World Championships gold medalist and Taos Ski Valley-sponsored athlete, River Radamus, World Champion and Olympian Erik Read of Canada, and many more of the world’s top ski racers fighting for equal podium prize money for men and women. As part of its B Corp commitment, Taos will be offsetting all the carbon associated with the World Championships event, and for Radamus’ travel associated with all his ski racing this season.

 “The World Pro Ski Tour is thrilled to have New Mexico Tourism back as a partner for this world-class event,” says Jon Franklin, CEO of the WPST. “We bring the world’s best athletes, from Olympic gold medalists, World Cup athletes, NCAA All-Americans and more, to our WPST Taos World Championships, and we love to share New Mexico Tourism’s initiatives, landscape and hospitality to our spectators around the globe.”

The WPST 2023 Taos World Championships schedule is available at http://worldproskitour.com and can be streamed on FloLive.tv with qualifiers also available on the World Pro Ski Tour YouTube and Facebook pages.

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About the New Mexico Tourism Department 

About New Mexico True: The New Mexico Tourism Department created the New Mexico True brand in response to common misconceptions that New Mexico is a dry, arid, barren desert state with nothing to do. Built upon the idea that a trip to New Mexico is an “adventure that feeds the soul,” the brand advertising campaign provides a platform for unified messaging for more than 50 communities and 400 businesses around the state.

About the World Pro Ski Tour

The World Pro Ski Tour, is a nationwide tour of events for men and women where professional skiers race side-by-side in a single elimination format. Prize money and an overall World Pro Ski Tour title attract Olympians and professional skiers from around the world. On-site spectators and TV viewers can watch all stops on the Tour in an exciting and easy to understand format. More information on the World Pro Ski Tour and all its partners can be found at http://worldproskitour.com