Kjus USA names Collin brand manager

Michael Collin has been named brand manager for Kjus USA, the skiwear company based in Switzerland that bears the name of legendary World Cup racer Lasse Kjus.
MICHAEL COLLIN has been named brand manager for Kjus USA, the skiwear company based in Switzerland that bears the name of legendary World Cup racer Lasse Kjus.
    Collin will be responsible for marketing and branding activities for Kjus in North America, and in addition will handle sales representation in the New England territory.
    “Michael brings to Kjus a strong marketing background and a passion for snow sports,” said Kurt Widen, Kjus USA’s chief operating officer. “We have been very successful in building our sales and brand in North America over the past five years, and with Michael’s intimate knowledge of the market’s landscape and creativity we look to take the Kjus brand to the next level and strengthen our position as the leader in high tech skiwear.”
    Collin joins Kjus USA from Fendler Communications, a public relations and marketing communications firm based in Portland, Maine, where he spent more than eight years. During his time at Fendler he worked on various accounts, including Uvex and Fila, and was most recently charged with the Confluence Watersports and Thule car racks accounts.
    Collin will work from the Kjus USA office in Farmington, Maine, and from his home office in Portland. He can be contacted at 207-778-9508 or via email at michael.collin@kjususa.com.
    Kjus USA is a daughter company of LK International based in Cham, Switzerland. For more information on Kjus, visit www.kjus.com.