Lange introduces “new” Lange Girl concept; names Mancuso first Lange Girl Athlete

Lange Ski Boots is almost as well-known for its annual “Lange Girl” posters that have adorned the backshops and bedrooms of skiers around the world for more than 30 years as it is for making boots. Now, on the heels of its latest race successes on the World Cup, Lange has released plans for the future of the Lange Girl as a celebration of some of the finest women skiers in the world.

PARK CITY, Utah — Lange Ski Boots is almost as well-known for its annual “Lange Girl” posters that have adorned the backshops and bedrooms of skiers around the world for more than 30 years as it is for making boots. Now, on the heels of its latest race successes on the World Cup, Lange has released plans for the future of the Lange Girl as a celebration of some of the finest women skiers in the world.
    Specifically, Lange announced that Julia Mancuso will be the first-ever “Lange Girl Athlete” and will be the subject of posters, images and an ongoing effort to showcase exceptional women ski athletes who are also attractive and inspiring, according to Lange’s Brand Director Tait Wardlaw.
    “The Lange brand is all about the dynamic, athletic aspect of skiing. Around the world, we have some amazingly talented women athletes who deserve recognition for their skiing ability as well as for their ability to inspire other women to make the most of their natural abilities," he said.
    Mancuso echoed Wardlaw’s comments: “I’m honored to be named the first-ever Lange Girl Athlete," she said. “I think it's pretty cool, and I think it's great that we all realize that women can be both hard-core athletes as well as fun and feminine women."
    Lange will unveil the Julia Mancuso Lange Girl Athlete Poster at the SIA show in Las Vegas and at the ISPO show in Munich at the end of January. 

Click here to see an exclusive video of the newest Lange Girl.