Featured Image: Photo by Andrea Briseño
Macuga Joins Stifel as Headgear Partner
Lauren Macuga is gearing up for an exciting World Cup season, and now she’ll be doing it with Stifel as her headgear sponsor. The rising U.S. Alpine ski star, 23, became Stifel’s newest brand ambassador when it was announced by Stifel CEO Ron Kruszewski at the company’s 10th Annual Stifel U.S. Ski Team fundraiser in St. Louis earlier this month.
Breakout 2024-25 Season
A speed specialist from Park City, Utah, Macuga delivered a breakout campaign last winter. She earned super-G bronze at the World Championships in Saalbach, Austria, captured her first World Cup win in St. Anton, and finished runner-up in the Kvitfjell, Norway downhill. Her performances led to recognition as the Stifel U.S. Ski Team’s Athlete of the Year and Most Improved of the Year, confirming her rise among the top names in downhill and super-G racing.
Macuga on the Partnership
“I’m incredibly excited to partner with Stifel at this important stage of my career, as their support will help me to continue to pursue my goals and dreams as a professional skier,” Macuga said. “I appreciate Stifel’s belief in me on and off the slopes, and I look forward to working with them to help raise the profile of our sport and team while showcasing some fun, cool content of my journey along the way.”
The partnership will feature Macuga in select Stifel marketing campaigns and social media content, with the company’s logo front and center on her racing helmet during competitions, as well as at podiums and public appearances.
“Lauren embodies the passion, determination, and pursuit of success that align perfectly with Stifel’s values,” said Ron Kruszewski, Chairman and CEO of Stifel. “We are thrilled to support her journey as she inspires the next generation of athletes and fans, representing the United States on the sport’s biggest stages, including her pursuit of her Olympic dreams.”
With the World Cup season underway and the Olympics on the horizon, Macuga’s partnership with Stifel sets the stage for a season full of speed, ambition, and inspiration.
About the Author: Katie Twible
