Featured Image: Istok Rodes (CRO). Photo: GEPA pictures/ Mathias Mandl
MARKER bindings, with its innovation, technical sophistication, and performance, are making their mark in the first half of the 2024/25 Audi FIS Alpine Ski World Cup season helping numerous top athletes secure podium positions. The binding specialist from Penzberg celebrates these successes that span across all teams and disciplines.
As in many other sports, racing in the ski world serves as both a testing laboratory and a moment of truth for brands and manufacturers. It is where technologies and materials are put to the test under the most demanding conditions and public scrutiny. This makes the current results in slalom and giant slalom even more gratifying for the Upper Bavarian company. So far this season, athletes using MARKER bindings have reached the podium 24 times – #takeacloserlook – including eight first place, ten second place, and six third place finishes. Additionally, MARKER bindings have helped secure another 38 top-ten finishes.
MARKER: A Guarantee for Success
The proof is in the details when it comes to performance and precision: From a low stand height to outstanding power transmission and unmatched stability at high speeds, MARKER Race bindings offer professionals the innovations and technical advantages they need for peak performance and World Cup success.
“We look at the results from the current season with considerable pride,” says Frieder Schnaidt, Junior Product Manager at MARKER. “The impressive successes of various athletes using our bindings in the World Cup convincingly confirm our technological leadership position. It clearly shows that world-class athletes trust MARKER when the stakes are highest – a trust that we justify daily through continuous innovation and uncompromising quality, whether in the World Cup or on slopes around the globe.”
About MARKER
As a brand, MARKER has stood for innovation and safety in skiing for over six decades. In 1952, Hannes Marker launched the world’s first ski binding with a safety release. In the 1970s, the M series revolutionised the binding market with an automatic heel release. With the DUKE PT and the continuous development of the Royal Family, MARKER has been setting new standards in the freeride and freestyle segment since 2007. Since launching Protective Snow Equipment in the 12/13 season, the company, which is based in Penzberg in Bavaria, has also been innovating in the fields of helmets, goggles and protectors. With bindings like the Kingpin, the world’s first Pintech binding with TÜV certification according to the DIN ISO 13992:2007 standard, and the Alpinist, MARKER has also been conquering the touring market since 2014. In 2022, MARKER began using alternative materials, such as bio-based and recycled plastics, in the production of the Cruise comfort pin binding, helping to reduce fossil raw material consumption. This makes MARKER a pioneer in the industry in terms of sustainability. MARKER has been part of the Elevate Outdoor Collective since 2022.
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