MAZDA NAMED OFFICIAL AUTO & SUV OF WORLD PRO SKI TOUR

Release courtesy of WPST and Mazda

February 9, 2023 – Denver, CO – The World Pro Ski Tour (WPST) announced today that Mazda North American Operations (Mazda) will become the Official Automotive & SUV Partner of the Tour for the 2023 and 2024 Seasons. This partnership follows the launch of the Mazda CX-50, a purpose-built crossover model that helps encourage owners to explore their passions for outdoor activities.

“We are so excited to bring Mazda into our partner family,” says Jon Franklin, CEO of the World Pro Ski Tour. “Their overarching challenger spirit pairs perfectly with our dedicated athletes and Tour ethos; we welcome them in commitment to support professional outdoor sport athletes to excel at their craft.”

In partnership with Mazda over the next two years, the WPST will continue to offer races for men and women around the United States, including the 2023 Taos World Championships. Regular Tour participants include two-time Olympic gold medalist, Ted Ligety; World Champion, Olympian and U.S. Ski Team Member, Paula Moltzan; World Champion and Olympic silver medalist, Linus Strasser, and many more of the world’s top ski racers fighting for equal podium prize money.

“We believe that our customers are continuously striving to be their best and the athletes competing in The World Pro Ski Tour events are a remarkable source of inspiration,” said Brad Audet, Chief Marketing Officer, at Mazda North American Operations. “We believe time spent outdoors fuels our curiosities and inspires our lifeblood so, as more consumers engage in outdoor activities, we want to be there with them, providing a vehicle that enables their interest for an active lifestyle without compromising on the premium design and outstanding driving performance Mazda is known for.”

The next stop on the WPST is scheduled for Bear Valley, CA, February 10-12, 2023. For full schedule, Tour standing and more, visit http://worldproskitour.com

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About the World Pro Ski Tour

The World Pro Ski Tour, is a nationwide tour of events for men and women where professional skiers race side-by-side in a single elimination format. Prize money and an overall World Pro Ski Tour title attract Olympians and professional skiers from around the world. On-site spectators and TV viewers can watch all stops on the Tour in an exciting and easy to understand format. More information on the World Pro Ski Tour and all its partners can be found at http://worldproskitour.com

About Mazda North American Operations

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through approximately 780 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario, and operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at News.MazdaUSA.com.