Nordica, Subaru of America extend partnership agreement

Nordica, Subaru of America extend partnership agreement{mosimage}WEST LEBANON, N.H. — Nordica USA and Subaru of America have announced the expansion and extension of their corporate partnership. The agreement designates Subaru as the “official vehicle of Nordica” and Nordica as the “official ski and boot of Subaru” through 2009.

The new agreement is based on the brands’ successful three-year partnership.

“Over the past three seasons, we have grown a very productive relationship with Subaru,” said Andy Knittle, CEO of Nordica USA. “We have expanded the scope of our on-snow promotional grass-roots efforts and this new agreement will set the stage for continued consumer-event growth.”

“Subaru has a very long history of supporting snowsports,” said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. “Our strategic partnership with Nordica demonstrates our clear commitment to the sport, the organization and ultimately to the active lifestyles so many of our customers avidly enjoy.”

The new agreement is highlighted by the continuation of the very successful Subaru-Nordica Service Team, Nordica’s continued support of the Subaru Master the Mountain tour and extension of co-branding to the Nordica sales force that will allow for co-marketing in every ski market in the United States.

For additional information about the Subaru Master the Mountain program and other active lifestyle events, go to www.outdoorlife.subaru.com. For additional information regarding Subaru, go to www.media.subaru.com.