Brand News

  • On Thursday, March 13, 2025, skiers and riders can find their joy at over 60 global destinations across the Americas, Europe, Australia, New Zealand, and Japan, when Ikon Pass goes on sale for the 25/26 winter season.

  • Austria dominated the final regular-season slalom in Åre, with Katharina Truppe securing her first-ever World Cup victory and teammate Katharina Liensberger finishing second in a statement performance. Mikaela Shiffrin rounded out the podium in third, while Paula Moltzan placed sixth, giving the Stifel U.S. Ski Team two top-six finishes. With the World Cup Finals in Sun Valley up next, the stage is set for an intense battle for the season title.

  • The last race in Kvitfjell: Dominik Paris clinches sixth win on the track, Crawford earns runner-up spot, Hrobat achieves first super-G podium. Eight other North Americans in top 30.

  • ​Mikaela Shiffrin delivered a dominant performance in the first run of the World Cup slalom in Åre, Sweden, posting a leading time of 51.27 seconds. Germany's Lena Dürr followed closely, trailing by 0.43 seconds, while Sweden's Sara Hector delighted the home crowd by securing third place, just 0.48 seconds behind Shiffrin. This strong showing positions Shiffrin favorably as she aims for her seventh slalom victory at this Swedish resort.

  • The Kvitfjell Super-G: Final Regular-Season Showdown brings high stakes as skiers battle for podium positions and World Cup Finals qualification. With Marco Odermatt already securing the title, the fight for second and third remains fierce, while athletes on the bubble must deliver clutch performances to keep their season alive.

  • Federica Brignone dominated the Åre giant slalom, securing her 17th career and fifth season win by 1.36 seconds. Alice Robinson took second, keeping her season lead, while 18-year-old Lara Colturi claimed her second career podium. North Americans shined, with Valérie Grenier finishing fifth, Paula Moltzan sixth, and Nina O’Brien charging 18 spots to 11th with the second-fastest second run.

  • The men kicked off the last World Cup downhill race of the regular season in Kvitfjell, Norway. The Swiss sweep the podium with Franjo Von Allmen winning, Odermatt in 2nd and Rogentin in 3rd.

  • Federica Brignone set the pace in the first run of the World Cup giant slalom in Åre, leading a tight battle with Sofia Goggia and Thea Louise Stjernesund. With warm conditions and a shortened course, eight racers finished within a second of the lead, setting up a thrilling second run. Mikaela Shiffrin, still searching for her best giant slalom form since returning from injury, failed to finish, missing another chance to regain confidence in the discipline.

  • The regular season's final men’s World Cup downhill hits Kvitfjell on Saturday, with Marco Odermatt on the verge of clinching the season title. Franjo Von Allmen needs a win—and luck—to stay in the fight, while Dominik Paris looks to sweep the Kvitfjell downhills. With podium battles, Finals spots, and national start positions on the line, expect an all-out battle on the Olympiabakken track.

  • Dominik Paris powered to victory in Kvitfjell, claiming his fourth career downhill win at the Norwegian venue and the 19th World Cup downhill victory of his career. The Italian veteran delivered a fearless, attacking run to edge out Marco Odermatt by 0.32 seconds, preventing another Swiss sweep after Switzerland stacked the next four positions with Odermatt, Stefan Rogentin, Franjo Von Allmen, and Alexis Monney. Bryce Bennett led the North American charge in seventh, while Norway’s Adrian Smiseth Sejersted thrilled the home crowd with a sixth-place finish. With the season winding down, Paris’s victory shakes up the downhill standings, while Switzerland continues to assert its dominance in the discipline

  • Switzerland has dominated the World Cup downhill season, but with two regular-season races left before the Finals, the fight isn’t over. Odermatt leads the standings, but Von Allmen and Monney are keeping the pressure on, while Crawford and Hrobat look to break up the Swiss control. Kvitfjell’s Olympiabakken course, with its fast gliding sections and daring jumps, promises another thrilling showdown. Can anyone stop Switzerland, or will the Swiss tighten their grip on the title?

  • Breezy Johnson continued her strong season with a third-place finish in the Kvitfjell downhill, just weeks after capturing World Championship gold in Saalbach. Reflecting on her recent success, Johnson spoke about maintaining momentum, embracing the pressure of being a champion, and the supportive atmosphere within the deep U.S. women’s speed team. With the World Cup Finals approaching, she remains focused on delivering strong performances as she builds on her championship-winning form.

  • Liski supplies the essential alpine racing gates for the NCAA Championships, which launched today at the Dartmouth Skiway.

  • Henrik Kristoffersen dominates Kranjska Gora, delivering a stunning double victory by winning both the giant slalom and slalom in a weekend of high-stakes racing. The Norwegian star showcased brilliant timing and fearless skiing, holding off fierce challenges from Timon Haugan and Manuel Feller to secure the slalom win. With a course that grew more demanding, athletes fought to find speed, but Kristoffersen proved untouchable. His historic sweep cements his status as one of the kings of Kranjska Gora, as the World Cup slalom battle intensifies.

  • Federica Brignone achieves victory in the Kvitfjell super-G. Lara Gut-behrami 2nd and Sofia Goggia 3rd. Three North Americans race into the top 30.

  • Under a perfect sky and on a meticulously prepared slope, Switzerland’s Loic Meillard set the pace in the Kranjska Gora World Cup slalom, but the battle remains fierce with razor-thin margins. While top contenders stayed close, late starters seized their chance—Italy’s Stefano Gross and Switzerland’s Ramon Zenhäusern charged into the top 15, proving that smart, aggressive skiing was rewarded. With just 0.88 seconds separating the top eight, the second run promises an intense fight for victory.

  • The Kranjska Gora World Cup slalom is set to play a crucial role in the season title race, with Henrik Kristoffersen and Clément Noël separated by just three points. Norway leads the podium count, but Loïc Meillard, Timon Haugan, and Atle Lie McGrath remain in contention. Meanwhile, Benjamin Ritchie continues his breakout season for the U.S., while Jett Seymour fights for a Finals spot and Camden Palmquist gains experience on the big stage. With only two regular-season slaloms left, every run will matter in the battle for World Cup slalom supremacy.

  • The Women’s World Cup super G in Kvitfjell is set for March 2, with top contenders battling for crucial points in the season standings. Lara Gut-Behrami leads the discipline, but Federica Brignone, Sofia Goggia, and World Championship medalists Stephanie Venier, Kajsa Vickhoff Lie, and Lauren Macuga are all in the mix. Lindsey Vonn returns to Kvitfjell for her first career World Cup super G at the venue, while strong North American and international fields add to the excitement.