About the Author: Ellie Hartman

Marco Odermatt claims victory as the Stifel Birds of Prey GS concludes! Italy's Alex Vinatzer achieves his first career podium, Henrik Kristoffersen earns third, and the U.S. men make significant moves in the final standings.

The men returned to the start of the giant slalom, ready to wrap up the action-packed Stifel Birds of Prey World Cup in Beaver Creek, CO. Marco Odermatt dominates first run, Pinheiro-Braathen and Kristoffersen tie for second. Three U.S. men make the flip!

Speedy Archer starts a new chapter as the founder of Ascent Eyewear. Born from a desire to give back, his company provides affordable, high-performance eyewear while supporting the next generation of winter athletes with every sale. Learn more.

Gogebic Community College offers a Ski Area Management Program that is dedicated to the mountain community and prioritizes making mountain sports more accessible. Learn more about their local initiatives.

As the new season approaches, it’s time to find a program that supports your alpine ski racing goals and academic success. Whether you're a full-time racer or multi-sport athlete, the right environment can help you excel in both areas. Check out our updated list of top institutions.

On July 29th at the Hahnenkamm, ​​James (Jack) Crawford’s was honored with the naming of a gondola for his legendary win last season on the Kitzbühel Streif. Another Canadian legend had an honorary recognition as well! Read more.

Behind every elite athlete is a strong support team and physiotherapists are key. Martina Plunger Beech, who now works for Red Bull, shares insight on preparation and in-season tips for an Olympic Year.

Alpine Canada Alpin athlete Liam Wallace made a truly remarkable comeback last season. After a life-threatening crash in February 2024, the young athlete persevered and returned to the slopes stronger than ever. Read his inspiring story.

Olympian Audun Grønvold, who was a strong competitor in alpine ski racing and, more recently, ski cross, died in a hospital after being struck by lightning on Tuesday evening.

Bradshaw Underhill earned the prestigious College Sports Communicators (CSC) Academic All-America At-Large honor, one of the highest awards for student-athletes. He reflects on his four years at Middlebury College in an exclusive interview.

Olympians Doug Lewis and Shannon Bahrke created Champions Advantage, a first-of-its-kind mental skills curriculum for athletes aged U13–U19. Whether the goal is Olympic gold or making the high school varsity team, this program gives athletes the tools to train and perform at their very best. Learn more.

Dr. Luna Ugrenović studied mental health referral experiences in collegiate, elite sport. Emphasizing how early, intentional engagement can shape athletes’ willingness to seek mental health help and their overall well-being. Learn more about her research and the advice she gives to alpine skiing organizations to assist with this process for their athletes.

Lindsey Vonn has earned yet another ESPY nomination, this time for Best Comeback Athlete, following her remarkable return to the World Cup circuit this year. Learn more about other ESPYS she has won and was nominated for and a recap on her comeback.

The Luxury Chalet Company was born from a deep-rooted love of alpine skiing and living. They provide ski accommodations in Switzerland, France, Austria, and Italy and meet the demand for tailored accommodations in the ski racing industry. Learn more!

Kenzie Blizzard, an alpine ski racer and resilient entrepreneur of Attack From the Back, is turning adversity into impact. She is establishing a pop-up shop in Government Camp at the Glacier House with a mission of selling apparel to reach a $100,000 goal for charitable organizations. Learn more on how you can support Kenzie in reaching her goal.

The Gear Testing season has arrived, with alpine ski racing boots and ski brands gearing up to be available at various off-season training locations. Check out dates, locations and other information.

The rise of dry slope skiing has driven innovation in protective gear and apparel tailored for these unique conditions. At the forefront of this innovation is DISTON, which has introduced the first Dry Slope Cut-Resistant Jogger. Check it out!

The young and determined Rivers triplets, Helaina, Henri IV, and Henniyah, are united with the goal to compete in alpine ski racing and represent Jamaica on the world stage at the Olympic Winter Games Milano Cortina 2026.