Partner News

Norway’s indoor ski arena SNØ has partnered with eyewear and protective gear brand SHRED., equipping instructors and ski patrol with goggles, helmets, and back protectors. The collaboration brings SHRED. into Norway for the first time, highlighting innovative safety technology like Contrast Boosting Lens™ 2.0 and promoting safer, higher-performance skiing.

Stanley Buzek’s journey from Boulder to the World Cup begins in Levi, Finland. The 20-year-old Stifel U.S. Ski Team racer will make his World Cup slalom debut on November 16, bringing NorAm confidence, CU Boulder ties, and a love for free skiing that continues to shape his style and mindset.

In this edition of the TOKO Wax Room, Stifel U.S. Ski Team speed skier Sam Morse shares how a surprise rock strike forced him to hand-fix his skis with nothing but a file, a stone, and determination—proving that sometimes, it pays to go back to the basics.

Nordica has named Colorado-based Meteorite PR as its North American public relations agency to build on the brand’s growing momentum. Known for its award-winning Enforcer, Santa Ana, and Unleashed ski collections, Nordica continues to lead with innovation, performance, and a passion for growing the sport.

Enter to win one of five Toko Boot Bags — the ultimate insulated and waterproof gear bag for skiers and coaches. Contest ends December 1, 2025, so don’t miss your chance to upgrade your race-day setup!

Race Place proudly celebrates our 2025–26 Cover Contest Winners — Dylan Schemenauer and Jameson Pfeister! These two standout athletes represent the grit, passion, and perseverance that define the ski racing community. From late starts to comeback stories, their journeys capture what makes our sport so special.

Winter has officially arrived! The 25/26 Ikon Pass season kicked off as Arapahoe Basin, Colorado, became the first mountain to open its lifts on October 26, 2025. With new destinations in Canada, Europe, and Asia, plus app and on-mountain upgrades, Ikon Pass holders are in for their biggest season yet.

Switzerland’s Marco Odermatt claimed victory in the men’s Giant Slalom at Sölden, edging Austria’s Marco Schwarz and Norway’s Atle McGrath. Challenging conditions and aggressive skiing made for a thrilling second run, while River Radamus was the lone North American in the top 30.

Julia Scheib ended Austria’s nine-year women’s GS drought with a home victory in Sölden. Paula Moltzan finished second, Mikaela Shiffrin fourth, and the Stifel U.S. Ski Team dominated — three in the top six and all North Americans in the top 20.

Austria’s Julia Scheib stormed into the lead after the first run in Sölden’s season-opening giant slalom. The Stifel U.S. Ski Team surged into contention with Paula Moltzan second, Mikaela Shiffrin sixth, and Katie Hensien ninth as three Americans landed inside the top 10.

The men’s World Cup season launches Sunday in Sölden, Austria, marking the start of the Olympic year. Switzerland’s Marco Odermatt and Loïc Meillard lead the field, with Norway’s Henrik Kristoffersen and Atle Lie McGrath in pursuit. River Radamus headlines the Stifel U.S. Ski Team, joined by teammates Bridger Gile, Patrick Kenney, Cooper Puckett, Isaiah Nelson, and Ryder Sarchett as they target early-season breakthroughs.

Slalom world champion Camille Rast enters the Olympic season calm and confident. After her breakout winter, she now targets consistent Top-7 giant slalom results.

Mikaela Shiffrin and Lauren Macuga headline Stifel’s new “Where Success Meets Success” campaign, launched as excitement builds for the 2025–26 World Cup season. The creative links athletic drive and business focus, featuring U.S. Ski Team athletes including Shiffrin, Macuga, Alex Ferreira, and Jessie Diggins.

Win the ultimate ski gear package from SYNC Performance, Nordica, SHRED., and TOKO! One lucky skier will receive top-of-the-line apparel, skis, goggles, and tuning equipment valued at over $5,400. Enter by November 11, 2025.

The 2025–26 Women’s World Cup season opens Saturday in Sölden, Austria, with the world’s best returning to the Rettenbach Glacier for an early test of speed and skill. Mikaela Shiffrin, Alice Robinson, and Lara Gut-Behrami headline a deep field in the first giant slalom of the Olympic year.

The HEAD Worldcup Rebels open the Olympic season in Sölden this weekend, led by Gut-Behrami, Hector, and McGrath. After a dominant year, HEAD returns determined to stay the team to beat on the World Cup circuit.

Ikon Pass expands its global footprint into Asia for Winter 25/26, adding nine new destinations across Japan, China, and South Korea. Pass holders can now ski or ride up to 77 days in Asia’s legendary snow at 11 total destinations, including Japan’s Shiga Kogen, China’s Yunding Snow Park, and South Korea’s Mona Yongpyong.

ChatGPT said:

Less than two weeks before the World Cup opener in Sölden, Marco Odermatt traded his race suit for formal wear at a film premiere in Vienna. Now the Swiss superstar is shifting back into race mode, focused on defending his titles and beginning the Olympic season with confidence and composure.