Partner News

Sun Peaks Resort (BC) and Bogus Basin (ID) open snow farming storage facilities built by Snow Secure in collaboration with LISKI Sport Equipment, preserving summer snow and enabling an early-season opening.

Alterra Mountain Company invites families to hit the slopes this winter with Kids Ski Free Week, running December 6–12, 2025, across 15 North American destinations. Kids 12 and under (17 and under at select resorts) receive up to seven free lift tickets—plus additional discounts on lessons, rentals, lodging, and gear.

Atomic Media Day 2025 brought emotion and innovation together in Salzburg, uniting Atomic’s top racers and honoring Matteo Franzoso with heartfelt applause. The event highlighted safety, progress, and the shared determination that continues to define the Redster family and its pursuit of being Faster. Always.

Ava Sunshine and Mikaela Shiffrin celebrate in Levi 2022: GEPA pictures Ava Sunshine was just

The TA Foundation, in partnership with SYNC Performance, has announced the 2025/26 SYNC Athlete Fund recipients—awarding $75,000 in grants to support ski racers in achieving their athletic goals and breaking down financial barriers in the sport.

SYNC Performance introduces the Opedix® Base Layer—developed with orthopedic experts at the Steadman Clinic—to help skiers move stronger, reduce injury risk, and recover faster. The first base layer built with medical-grade alignment technology.

Swiss World Champion Franjo von Allmen admits he’d have liked a longer summer, but after standout training in Chile and Zermatt, the 24-year-old is ready to launch his Olympic season with confidence and speed.

Each October, Keely’s Camp partners with Blizzard, Tecnica, Stio, and Shred to celebrate and support the next generation of female skiers through the annual Girl On Fire Sponsorship Contest. The program provides one deserving athlete with gear, mentorship, and opportunity—helping her pursue her passion and continue blazing trails on and off the mountain.

Marcel Hirscher’s ski brand, Van Deer, has reported a $19 million loss, but the setback stems from major investments tied to expansion. The Austrian star remains focused on growth while preparing his return to racing.

Rising U.S. Alpine star Lauren Macuga partners with Stifel as she gears up for an exciting World Cup season, bringing speed, ambition, and inspiration to the slopes.

Experience more joy on the slopes this winter with Ikon Pass! Enjoy new lifts, gondolas, terrain expansions, lodges, and enhanced snowmaking across 60+ destinations worldwide—plus two weeks to lock in 25/26 low rates.

Stifel hosted its 10th Annual U.S. Ski Team Fundraiser in Ladue, Missouri, raising $1.37 million in support of athlete development. The evening, themed “Una Notte Bianca a Cortina,” featured music, a live auction, and appearances from Olympic and Paralympic stars including Mikaela Shiffrin, Bella Wright, and Noah Elliott.

Speedy Archer starts a new chapter as the founder of Ascent Eyewear. Born from a desire to give back, his company provides affordable, high-performance eyewear while supporting the next generation of winter athletes with every sale. Learn more.

Stifel continued its summer tradition of hosting financial planning workshops for U.S. Ski & Snowboard athletes, equipping skiers and snowboarders with real-world financial tools.

SYNC Performance is thrilled to announce the 2025/2026 SYNC Team, a standout group of 15 top-tier ski racers from clubs and teams across the country.

DISTON leads the way as its cut-resistant garments become officially certified under EU Regulation 2016/425 as Personal Protective Equipment (PPE). Learn more about how Diston is achieving this standard.

Alice Merryweather and Jay Poulter of the Stifel US Ski Team took on a summer internship at Stifel Financial Corp Salt Lake City Branch. Learn about their experience and highlights.

ChatGPT said: With six medal contenders in giant slalom—including Olympic champion Mikaela Shiffrin—and four downhill stars like World Champion Breezy Johnson and comeback legend Lindsey Vonn, the Stifel U.S. Ski Team faces an Olympic selection puzzle ahead of Cortina 2026, where fierce internal competition will make every start spot hard-earned.