Partner News

ChatGPT said: With six medal contenders in giant slalom—including Olympic champion Mikaela Shiffrin—and four downhill stars like World Champion Breezy Johnson and comeback legend Lindsey Vonn, the Stifel U.S. Ski Team faces an Olympic selection puzzle ahead of Cortina 2026, where fierce internal competition will make every start spot hard-earned.

Marta Bassino and Salomon have ended their partnership after more than 20 years together. The Italian star, who won the 2021 giant slalom discipline globe and multiple World Championship titles with the brand, announced the split following a challenging season.

SYNC Performance and Independent Athlete Stef Fleckenstein kick off the How-To-Train Summer Series with 10 explosive exercises every ski racer should have in their dryland routine.

This season, SYNC Performance created the SYNC Athlete Ambassadors program designed to support elite-level ski racers. Click to learn more and apply!

The Luxury Chalet Company was born from a deep-rooted love of alpine skiing and living. They provide ski accommodations in Switzerland, France, Austria, and Italy and meet the demand for tailored accommodations in the ski racing industry. Learn more!

FIS has announced several new safety-focused equipment regulations for the 2025–26 alpine ski season. The changes include a ban on rigid shin pads inside ski boots, mandatory cut-resistant undergarments for Level 0 and 1 events, and required airbag back protectors in elite-level speed disciplines. Every FIS athlete—especially those competing on the Nor-Am, Europa Cup, or World Cup circuits—should review these updates and prepare accordingly.

Britain’s most successful alpine skier, Dave Ryding, has announced that the 2025–26 season will be his last. The 38-year-old slalom star plans to retire after his fifth Olympic appearance, aiming to end his career with a historic podium and a new personal best at the Games.

Patrick Kenney’s rise to the World Cup wasn’t linear—but it was relentless. From being cut by the U.S. Ski Team to racing independently in Europe, earning All-American honors at the University of New Hampshire, and building a support network from scratch, Kenney’s journey is a story of grit, gratitude, and belief. Now back on the Stifel U.S. Ski Team, he’s more prepared than ever—and ready for the Olympic season ahead.

Austrian slalom skier Katharina Huber has signed with Völkl/Marker ahead of the 2025–26 season, becoming the fifth athlete to leave Fischer this spring. A consistent World Cup Finals qualifier, Huber continues to build on a strong slalom career that includes 10 top-10 finishes.

Jett Seymour of the Stifel US Ski Team is the latest athlete to join the powerhouse Atomic Redster team, signing a two-year contract with the brand.

The Gear Testing season has arrived, with alpine ski racing boots and ski brands gearing up to be available at various off-season training locations. Check out dates, locations and other information.

Two resorts are preparing for the upcoming winter season with advanced snow farming and Snow Secure storage solutions, enabled by LISKI. Learn more about the successful implementation.

Lenz Hächler, a promising talent, joins the Stöckli racing team this World Cup season. The Swiss-skier signed a 4-year contract. Learn more!

The application process for the 2025 SYNC Team is open. Seize this opportunity to receive support and contribute to the evolution of high-performance ski gear.

Stöckli, the legendary Swiss ski manufacturer renowned for its relentless pursuit of perfection, is thrilled to announce the return of its Test Center to Mt. Hood! Click the link to find out when and where.

Former U.S. Ski Team member AJ Ginnis, who made history as Greece’s first alpine World Cup podium finisher and World Championship medalist, has officially joined Marcel Hirscher’s VAN DEER-Red Bull Sports team in a bold move that marks the next chapter in his remarkable career.

Nordica is gearing up for an exciting summer of ski testing at two premier alpine training destinations: Mt. Hood, Oregon, and Copper Mountain, Colorado. Demo the latest 2026 Dobermann collection. Find out more and secure your demo spot.

Following a record-setting season on the world stage, Atomic is charging into summer with championship energy, brand new Redster race product, and a summer test program designed to bring World Cup race performance to the next generation of skiers. Check out the dates and locations of Atomic's 2025 gear testing centers.