Partner News
With just two GS races left before the World Cup Finals, Kranjska Gora presents a crucial test for the world’s best. Marco Odermatt leads the standings, but Alexander Steen Olsen and Henrik Kristoffersen remain within reach. River Radamus carries U.S. hopes, while Erik Read leads a Canadian squad eager for points. The steep and technical Podkoren 3 course will challenge skiers with its unpredictable terrain and shifting conditions, making this a must-watch event in the race for the Crystal Globe.
Peter LangeFeb 28, 2025In honor of Shiffrin's 100th victory, Stifel will contribute a $10,000 donation to Shiffrin’s “MIK100: Reset the Sport” initiative to support learn-to-ski programs for youths in partnership with the Share Winter Foundation.
Press ReleaseFeb 28, 2025Bridger Gile's breakthrough at the World Champs in Saalbach marked a turning point in his career. With a top-20 finish and renewed confidence, he now sets his sights on the World Cup, determined to build on his momentum.
Madeleine OsbergerFeb 28, 2025Cornelia Hütter powered to victory in the Kvitfjell downhill, holding off a stunning late charge from Emma Aicher, who claimed her first career World Cup podium. Breezy Johnson returned to the podium for the first time since 2021, finishing third in a race filled with lead changes and high-speed drama.
Peter LangeFeb 28, 2025The Women's World Cup downhill returns to Kvitfjell for only the second time, with a deep field battling for crucial points in the downhill crystal globe race. Federica Brignone leads the standings, but Sofia Goggia, Cornelia Hütter, and top Swiss and Norwegian contenders remain in striking distance. The U.S. squad, led by Lauren Macuga and Breezy Johnson, looks to capitalize on strong performances, while Lindsey Vonn continues her comeback. With just three downhills left before the World Cup Finals, expect high speeds, tight margins, and fierce competition on the Olympiabakken course.
Peter LangeFeb 27, 2025Surefoot acquired Amfit in 2023 to streamline orthotic manufacturing for unlimited medical and performance-based possibilities. They have furthered that acquisition, and the newest is headquartered in Vancouver, Washington.
Press ReleaseFeb 25, 2025In celebration of her milestone 100th World Cup victory, Ikon Pass will match donations up to $50,000 to help Mikaela Shiffrin, the greatest skier of all time and Ikon Pass ambassador, raise $100,000 for Share Winter Foundation, to support youth learn to ski and snowboard initiatives.
Press ReleaseFeb 24, 2025Mikaela Shiffrin's historic day, achieving 100 World Cup victories and matching the record of the most WC podiums! Zrinka Ljutić 2nd and Paula Moltzan 3rd.
Ellie HartmanFeb 23, 2025Marco Odermatt conquered a chaotic Crans-Montana Super-G, seizing victory after many lead changes in a race that stayed fast from start to finish. Alexis Monney secured second for a Swiss 1-2, while Dominik Paris took third. With a 181-point lead in the super G standings, Odermatt is closing in on the globe—but the battle isn’t over yet. Read the full story for all the twists and turns.
Peter LangeFeb 23, 2025Mikaela Shiffrin leads after the first slalom run in the Sestriere World Cup. She eyes her 100th victory. Zrinka Ljutić trails closely, +0.09 and Katharina Liensberger in 3rd.
Ellie HartmanFeb 23, 2025The Crans-Montana super G is a pivotal race in the 2024-25 World Cup season, offering skiers a chance to battle for critical points on the future 2027 World Championship slope. With only two super G races left before the Finals in Sun Valley, every result matters—whether it’s Marco Odermatt strengthening his grip on the title, challengers pushing to close the gap, or athletes on the bubble fighting for a top-25 ranking to secure their Finals invitation. Expect aggressive skiing, high-speed gliding, and big-air jumps as racers take on the demanding Nationale course in a high-stakes showdown.
Peter LangeFeb 22, 2025Federica Brignone wins back-to-back in the Sestriere World Cup giant slaloms. Lara Gut-Behrami takes 2nd and Alice Robinson in 3rd.
Ellie HartmanFeb 22, 2025Switzerland delivered a statement performance in Crans-Montana, sweeping the podium and further cementing its dominance in downhill skiing. Franjo Von Allmen, the newly crowned World Champion, claimed his first career World Cup downhill victory, holding off Marco Odermatt, who charged late but settled for second. Alexis Monney completed the perfect Swiss 1-2-3, as thousands of home fans waved their flags in celebration. Vincent Kriechmayr led the non-Swiss skiers in fourth, while James Crawford finished sixth as the top North American. With just two more downhills in Kvitfjell before the World Cup Finals in Sun Valley, the battle for season-long standings remains intense—though after today, the Swiss now own the top three spots in the rankings.
Peter LangeFeb 22, 2025MARKER bindings, with its innovation, technical sophistication, and performance, are making their mark in the first half of the 2024/25 Audi FIS Alpine Ski World Cup season helping numerous top athletes secure podium positions.
Press ReleaseFeb 21, 2025Crans-Montana’s Nationale course makes its men’s World Cup downhill debut, offering racers their first test of the 2027 World Championship track. With high-speed gliding, technical sections, and multiple jumps, the course demands precision and power. Fresh off his World Championship gold, Switzerland’s Franjo Von Allmen leads a stacked field, with Marco Odermatt, James Crawford, and Ryan Cochran-Siegle among the top challengers. Can Switzerland maintain its downhill dominance, or will North American skiers shake up the podium?
Peter LangeFeb 21, 2025Federica Brignone dominated the Sestriere giant slalom, building speed with each sector to take a commanding victory on home snow. Alice Robinson skied with power and determination but finished 0.40 seconds back in second, while Norway’s Louise Stjernesund secured third, earning her third career World Cup podium. With another GS race set for tomorrow on the same slope, the battle for the top step is far from over.
Peter LangeFeb 21, 2025With just 0.19 seconds separating Alice Robinson and Federica Brignone, the second run promises a fierce battle for victory. Paula Moltzan is in podium contention, while Sara Hector and a deep field of challengers look to make a push. Mikaela Shiffrin, starting early, has a chance to set the pace, and North Americans Britt Richardson, Nina O’Brien, and AJ Hurt aim to climb the standings. With fast conditions and a tight leaderboard, the afternoon finale is set for an exciting showdown in Sestriere.
Peter LangeFeb 21, 2025We are firing up the countdown with less than one year to go until the Olympic Winter Games Milano Cortina 2026. With less than a year until the Opening Ceremony, athletes will have their ambitions set on competing on the most prestigious stage in sport. Alpine racers express excitement, most gender-equal games in history, and a look into making Milano Cortina 2026 easy to navigate and watch with OnLocation.
Ellie HartmanFeb 20, 2025






