Ski Racing continues its commitment to serving as the international journal of snowsport competition while maintaining its position at the forefront of digital technologies by launching a new mobile iOS application in partnership with the U.S. Ski Team (USST), available for free download in the iTunes Store today. The U.S. Ski Team App powered by Ski Racing delivers users unparalleled access to breaking news and full-length stories from both SkiRacing.com and the USST and also includes live timing, race results, season standings, athlete profiles, photo galleries, and action videos from the alpine, freestyle, and Nordic ski worlds.
As one of the early ski publications to drop print in favor of more efficient digital distribution, Ski Racing International, LLC launched its first iOS app in September 2010. The new app, developed and designed by Ski Racing with support from the USST, includes critical feature additions and a streamlined user experience.
“This collaboration and platform are focused on delivering our global multimedia coverage from the junior levels through the World Cup to our active audience of winter sport enthusiasts and supporters,” said Ski Racing Publisher and COO Claire Abbe Brown. “By covering domestic and international events and athletes as well as providing critical resources for snow sport fans, it is our hope that the U.S. Ski Team App powered by Ski Racing becomes the go-to mobile source for ski racing followers worldwide, including current and future fans of Team USA.”
SkiRacing.com and the USST are two of the largest ski racing content providers in America. The cobranded, fan-oriented app features the latest competition results, live timing and schedules. Ski Racing International began contracting its digital services through Salt Lake City-based TWIO Brand in June of 2015, and the marketing and brand strategy firm was instrumental in the production of the app.
“Over the past year, the USSA has been in the process of developing new digital tools to better connect our members and fans with our sports,” said U.S. Ski and Snowboard Association President and CEO Tiger Shaw. “The U.S. Ski Team App powered by SkiRacing.com is a new way to engage with our fans and gives us an added tool to help reach new audiences and demographics. Through a strong mobile presence, we can provide our constituents with immediate access to relevant news and information wherever they are.”
The U.S. Ski Team App powered by Ski Racing is currently available to download free of charge in the Apple iTunes Store here, with new content and updates set to roll out throughout the season.