Stöckli Brings World Cup Technology to Its 2026/27 Ski Collection
Stöckli’s 2026/27 ski collection brings World Cup technology to the slopes with an updated WRT range, a Marco Odermatt edition and the new Montero AR Pro.
Nordica Expands 2026–27 Race Ski Testing Opportunities for Junior Athletes at Mt. Hood and Ski Club Vail
Nordica is expanding junior athlete access to its 2026–27 race ski test fleet with on-snow demo opportunities at Mt. Hood summer camps and Ski Club Vail. The program gives racers the chance to test the latest race equipment, compare setups, and gain valuable performance feedback ahead of the season.
When Normal Is Enough: Mina Fürst Holtmann’s Olympic Reset
After a difficult stretch leading into the Olympic Winter Games, Mina Fürst Holtmann reset her mindset and went back to basics. On the slopes of Cortina d’Ampezzo, she delivered her strongest performance of the season, finishing just 0.12 seconds from a medal. Her message was simple: normal is enough.
Win Big: 3 Lucky Winners Will Take Home Toko T18 Wax Irons!
Ski Racing Media has teamed up with Toko to give away three Toko T18 Wax Irons, the professional-grade waxing iron trusted at the World Cup. Designed for precision, consistency, and elite performance, this is a must-enter giveaway for serious skiers, coaches, and wax technicians.
SYNC Performance Launches Junior Scholarship
SYNC Performance has opened applications for its new Junior Scholarship, recognizing U14 and under ski racers across North America who bring passion, dedication, and positivity to the sport. The selected athlete will receive a full junior race kit, SYNC apparel, and a one-on-one virtual mentorship with an elite SYNC Athlete Ambassador.
Sam Maes and the Road Less Traveled: Twice the Fight Chronicles an Independent Olympian
Sam Maes has never taken the easy line. In Twice the Fight, the Belgian Olympian opens the door to life outside the traditional federation system, revealing the discipline, belief, and daily commitment required to compete independently on the World Cup circuit. The short film offers a rare, honest look at what it truly takes to chase podiums without the backing of a major national program.
SHRED. Announces Fully Built US Sales Team and Renewed Commitment to Specialty Retail
SHRED. announces a fully built US sales team and renewed commitment to specialty retail, bringing distribution back in-house and strengthening partnerships through Winter Sports Retailers.
