SYNC Performance has announced its 2026-27 team, featuring 15 promising ski racers from clubs and academies across the U.S. The roster brings together returning athletes and new talent as they pursue goals across FIS, NorAm and collegiate competition.
Fresh snow arrived at SkiBig3, Panorama and CMH terrain over the weekend, bringing the first signs of the 2026–27 winter season to Alberta and British Columbia.
Crystal Mountain in Washington recorded its first snowfall of the 2026–27 season on August 29, coating the resort’s upper elevations and offering an early glimpse of winter in the Pacific Northwest.
The Alterra Mountain Company Community Foundation has appointed Robert Foley as its new Executive Director. Foley brings more than 20 years of nonprofit leadership and behavioral health experience as the Foundation continues to expand mental health resources across mountain communities.
Olympic champion Ester Ledecká has joined the HEAD Worldcup Rebels ahead of the 2026-27 season. The Czech speed specialist brings four World Cup victories, 12 podiums and championship success in both alpine skiing and snowboarding to the HEAD team.
The SYNC Athlete Fund is now accepting applications for the 2026/27 season through August 31, 2026. Administered by the TA Foundation, the program provides grants to U16 and older ski racers with demonstrated financial need, helping athletes offset training, travel, equipment, and competition costs.
Home Mountain Ski Club is hiring part-time ski instructors and certified personal trainers in Los Angeles. Join a year-round indoor ski training facility using SkyTechSport simulators.
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Fortis, a national leader in commercial roof warranties and asset life extension, has partnered with Ski Racing Media to support free alpine ski racing coverage. The collaboration highlights the shared principles of preparation, performance, risk management, and long-term success that drive both elite sport and commercial real estate, while bringing new stories, insights, and perspectives to the ski racing community.
SYNC Performance is seeking a part-time Customer Service Coordinator to support customer communications, order management, returns, warranty claims, and ecommerce operations. This remote role is ideal for a detail-oriented professional who is passionate about delivering exceptional customer experiences and supporting the ski racing community.
SYNC Performance is hiring a part-time remote Social Media Marketing Coordinator to support content creation, social media management, athlete partnerships, and digital marketing campaigns. Ideal candidates are passionate about ski racing, storytelling, and growing engaged sports communities through innovative content.
HEAD is reshaping how ski products are developed by putting women’s voices at the center of the conversation. At a recent women-focused summit at Big White, B.C., the brand brought together influential figures from across the North American ski industry to test prototype skis, discuss representation, and provide candid feedback on everything from product design to marketing language. The event highlighted the importance of inclusion, authentic storytelling, and community in shaping the future of skiing.
Major race brands including HEAD, Stöckli, Nordica, and Atomic are expanding 2026–27 ski testing opportunities this summer at Mt. Hood and Ski Club Vail, giving junior racers access to next season’s latest race equipment before winter begins.
Nordica is expanding junior athlete access to its 2026–27 race ski test fleet with on-snow demo opportunities at Mt. Hood summer camps and Ski Club Vail. The program gives racers the chance to test the latest race equipment, compare setups, and gain valuable performance feedback ahead of the season.
Stöckli returns to Mt. Hood this summer with its Junior Racing Test Center, giving young athletes access to World Cup-level race equipment and hands-on support from the Stöckli race team from June 14–28.
Applications are now open for the 2026/27 SYNC Team, offering U16–U21 ski racers across North America access to gear, mentorship, and a connected high-performance community.
Stöckli has been named the Official Ski Partner of the 2027 FIS Alpine World Ski Championships in Crans-Montana, reinforcing its commitment to World Cup performance and youth ski racing development in Switzerland.
Alterra Mountain Company becomes the first U.S. ski operator to achieve Science Based Targets initiative (SBTi) verification, marking a major step forward in climate accountability across the global ski industry, alongside new progress in sustainability, workforce support, and community investment.
Ikon Pass prices rise after April 16, with SilverStar Mountain joining the lineup for 2026/27, expanding access across British Columbia.
Mikaela Shiffrin is expanding her impact beyond competition, launching a $1 million initiative with Share Winter Foundation and industry partners to increase youth access to skiing and snowboarding. The “GOAT Gives Back” event at Copper Mountain aims to inspire the next generation while addressing one of the sport’s biggest barriers—access.
HEAD USA has announced its 2026 Spring Race Testing Program, giving athletes and coaches access to next season’s race skis at Mt. Hood and key testing centers across the U.S.
Alterra Mountain Company has appointed Linnea Hansen as President & COO of Crystal Mountain, marking a leadership transition at one of the Pacific Northwest’s most important venues for competitive skiing and athlete development.
Dominik Paris capped a dominant World Cup Finals with a Super-G victory to complete a downhill–Super-G double, leading Italy to a clean sweep of all four speed races in Kvitfjell.
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