Brand Partners Archives

Fortis Partners With Ski Racing Media to Support Free Alpine Ski Racing Coverage

Fortis Partners With Ski Racing Media to Support Free Alpine Ski Racing Coverage

Fortis, a national leader in commercial roof warranties and asset life extension, has partnered with Ski Racing Media to support free alpine ski racing coverage. The collaboration highlights the shared principles of preparation, performance, risk management, and long-term success that drive both elite sport and commercial real estate, while bringing new stories, insights, and perspectives to the ski racing community.

By SR Staff Report | 2026-06-26T17:40:49-06:00 June 24th, 2026 | Tags: Fortis, newtemp, Partnership announcement | Comments Off

SYNC is Hiring: Part-Time Customer Service Coordinator

SYNC is Hiring: Part-Time Customer Service Coordinator

SYNC Performance is seeking a part-time Customer Service Coordinator to support customer communications, order management, returns, warranty claims, and ecommerce operations. This remote role is ideal for a detail-oriented professional who is passionate about delivering exceptional customer experiences and supporting the ski racing community.

By Press Release | 2026-06-11T13:58:14-06:00 June 11th, 2026 | Tags: Customer Service Coordinator, hiring, newtemp, ski industry, Ski Racing, SYNC | Comments Off

SYNC is Hiring a Part-Time Social Media Marketing Coordinator

SYNC is Hiring a Part-Time Social Media Marketing Coordinator

SYNC Performance is hiring a part-time remote Social Media Marketing Coordinator to support content creation, social media management, athlete partnerships, and digital marketing campaigns. Ideal candidates are passionate about ski racing, storytelling, and growing engaged sports communities through innovative content.

By Press Release | 2026-06-11T04:31:27-06:00 June 11th, 2026 | Tags: hiring, newtemp, ski industry, Ski Racing, Social Media Marketing Coordinator, SYNC | Comments Off

HEAD Listens: Inside a Women-Led Feedback Summit Shaping the Future of Skiing

HEAD Listens: Inside a Women-Led Feedback Summit Shaping the Future of Skiing

HEAD is reshaping how ski products are developed by putting women’s voices at the center of the conversation. At a recent women-focused summit at Big White, B.C., the brand brought together influential figures from across the North American ski industry to test prototype skis, discuss representation, and provide candid feedback on everything from product design to marketing language. The event highlighted the importance of inclusion, authentic storytelling, and community in shaping the future of skiing.

By Katie Twible | 2026-05-16T08:16:29-06:00 May 16th, 2026 | Tags: equipment testing, newtemp, testing, Women-led feedback | Comments Off

Test, Tune, Repeat: Where to Demo 2026–27 Race Gear This Summer

Test, Tune, Repeat: Where to Demo 2026–27 Race Gear This Summer

Major race brands including HEAD, Stöckli, Nordica, and Atomic are expanding 2026–27 ski testing opportunities this summer at Mt. Hood and Ski Club Vail, giving junior racers access to next season’s latest race equipment before winter begins.

By Katie Twible | 2026-05-14T13:22:37-06:00 May 14th, 2026 | Tags: Gear Testing, Mt Hood, newtemp, Nordica, Stockli, Vail | Comments Off

Nordica Expands 2026–27 Race Ski Testing Opportunities for Junior Athletes at Mt. Hood and Ski Club Vail

Nordica Expands 2026–27 Race Ski Testing Opportunities for Junior Athletes at Mt. Hood and Ski Club Vail

Nordica is expanding junior athlete access to its 2026–27 race ski test fleet with on-snow demo opportunities at Mt. Hood summer camps and Ski Club Vail. The program gives racers the chance to test the latest race equipment, compare setups, and gain valuable performance feedback ahead of the season.

By SR Staff Report | 2026-05-14T10:01:47-06:00 May 14th, 2026 | Tags: brand partner, Gear Testing, newtemp, Nordica, Ski testing | Comments Off

Built for Perfection: Stöckli Test Center Returns to Mt. Hood

Built for Perfection: Stöckli Test Center Returns to Mt. Hood

Stöckli returns to Mt. Hood this summer with its Junior Racing Test Center, giving young athletes access to World Cup-level race equipment and hands-on support from the Stöckli race team from June 14–28.

By SR Staff Report | 2026-05-12T11:36:07-06:00 May 12th, 2026 | Tags: Mt. Hood Test Center, newtemp, Ski Racing, Stockli, Stockli Gear testing | Comments Off

SYNC Team Applications Now Open for the 2026/27 Season

SYNC Team Applications Now Open for the 2026/27 Season

Applications are now open for the 2026/27 SYNC Team, offering U16–U21 ski racers across North America access to gear, mentorship, and a connected high-performance community.

By Press Release | 2026-04-29T10:52:34-06:00 April 29th, 2026 | Tags: Development, newtemp, Ski Racing, SYNC Team Applications | Comments Off

STÖCKLI NAMED OFFICIAL SKI PARTNER OF THE 2027 FIS ALPINE WORLD SKI CHAMPIONSHIPS IN CRANS-MONTANA

STÖCKLI NAMED OFFICIAL SKI PARTNER OF THE 2027 FIS ALPINE WORLD SKI CHAMPIONSHIPS IN CRANS-MONTANA

Stöckli has been named the Official Ski Partner of the 2027 FIS Alpine World Ski Championships in Crans-Montana, reinforcing its commitment to World Cup performance and youth ski racing development in Switzerland.

By Press Release | 2026-04-20T10:15:09-06:00 April 20th, 2026 | Tags: Crans-Montana, FIS Alpine World Ski Championships, newtemp, Ski Racing, Stockli, Switzerland | Comments Off

Alterra Mountain Company Becomes First U.S. Ski Company Verified by Science Based Targets Initiative, Releases 2025 Impact Report

Alterra Mountain Company Becomes First U.S. Ski Company Verified by Science Based Targets Initiative, Releases 2025 Impact Report

Alterra Mountain Company becomes the first U.S. ski operator to achieve Science Based Targets initiative (SBTi) verification, marking a major step forward in climate accountability across the global ski industry, alongside new progress in sustainability, workforce support, and community investment.

By Press Release | 2026-04-15T11:01:42-06:00 April 15th, 2026 | Tags: 2025 Impact report, Alterra Mountain Company, Brand Partners, newtemp | Comments Off

Two Weeks Left to Lock in Lowest Ikon Pass Prices as SilverStar Joins for 26/27

Two Weeks Left to Lock in Lowest Ikon Pass Prices as SilverStar Joins for 26/27

Ikon Pass prices rise after April 16, with SilverStar Mountain joining the lineup for 2026/27, expanding access across British Columbia.

By Press Release | 2026-04-02T17:39:00-06:00 April 2nd, 2026 | Tags: British Columbia, Canada, Ikon, newtemp, Silverstar Mountain | Comments Off

Mikaela Shiffrin, Oakley Launch $1 Million Share Winter Initiative to Expand Youth Skiing Access

Mikaela Shiffrin, Oakley Launch $1 Million Share Winter Initiative to Expand Youth Skiing Access

Mikaela Shiffrin is expanding her impact beyond competition, launching a $1 million initiative with Share Winter Foundation and industry partners to increase youth access to skiing and snowboarding. The “GOAT Gives Back” event at Copper Mountain aims to inspire the next generation while addressing one of the sport’s biggest barriers—access.

By SR Staff Report | 2026-04-01T17:46:42-06:00 April 1st, 2026 | Tags: newtemp, Oakley, Share Winter Initiative, Ski Racing, Winter Initiative | Comments Off

Head Announces 2026 Spring Race Testing Program

Head Announces 2026 Spring Race Testing Program

HEAD USA has announced its 2026 Spring Race Testing Program, giving athletes and coaches access to next season’s race skis at Mt. Hood and key testing centers across the U.S.

By Press Release | 2026-03-31T09:02:13-06:00 March 31st, 2026 | Tags: Head, newtemp, Ski testing, testing, US Ski Testing | Comments Off

ALTERA MOUNTAIN COMPANY NAMES LINNEA HANSEN PRESIDENT & COO OF CRYSTAL MOUNTAIN

ALTERA MOUNTAIN COMPANY NAMES LINNEA HANSEN PRESIDENT & COO OF CRYSTAL MOUNTAIN

Alterra Mountain Company has appointed Linnea Hansen as President & COO of Crystal Mountain, marking a leadership transition at one of the Pacific Northwest’s most important venues for competitive skiing and athlete development.

By Press Release | 2026-03-27T12:01:57-06:00 March 27th, 2026 | Tags: alterra, Crystal Mountain, Ikon, New Hire, newtemp, ski industry | Comments Off

Paris Wins Super-G, Completes Double as Italy Sweeps Finals

Paris Wins Super-G, Completes Double as Italy Sweeps Finals

Dominik Paris capped a dominant World Cup Finals with a Super-G victory to complete a downhill–Super-G double, leading Italy to a clean sweep of all four speed races in Kvitfjell.

By Peter Lange & Bente Bjørnsen Sherlock | 2026-03-26T15:15:49-06:00 March 22nd, 2026 | Tags: Kvitfjell Finals super G, Kvitfjell Norway, Kvitfjell Olympiabakken World Cup Men's super G Finals, Kvitfjell World Cup super G Finals, Kvitfjell World Cup super-G, newtemp, Olympiabakken, Olympiabakken Kvitfjell super G World Cup Finals | Comments Off

Goggia Delivers in Kvitfjell to Clinch Super G Crystal Globe

Goggia Delivers in Kvitfjell to Clinch Super G Crystal Globe

Sofia Goggia delivered under pressure in Kvitfjell, winning the final Super G of the season to secure the crystal globe. With standout performances from Corinne Suter and Kira Weidle Winkelmann, and a tightening overall race, the World Cup Finals set the stage for a dramatic finish.

By Katie Twible | 2026-03-23T16:25:12-06:00 March 22nd, 2026 | Tags: Kvitfjell Finals super G, Kvitfjell Norway, Kvitfjell Olympiabakken World Cup Men's super G Finals, Kvitfjell World Cup super G Finals, Kvitfjell World Cup super-G, newtemp, Olympiabakken, Olympiabakken Kvitfjell super G World Cup Finals, Women's Olympiabakken Kvitfjell World Cup Finals | Comments Off

Laura Pirovano Wins Kvitfjell Downhill to Claim Globe as Breezy Johnson Finishes 2nd

Laura Pirovano Wins Kvitfjell Downhill to Claim Globe as Breezy Johnson Finishes 2nd

Laura Pirovano completes a stunning late-season surge, winning the Kvitfjell downhill to secure the 2026 globe with three straight victories. Breezy Johnson finishes 2nd in a dramatic season finale.

By Peter Lange & Bente Bjørnsen Sherlock | 2026-03-27T09:22:27-06:00 March 21st, 2026 | Tags: Kvitfjell Norway, Kvitfjell Women's World Cup Downhill, Kvitfjell Women's World Cup Finals, Kvitfjell World Cup Downhill, Kvitfjell World Cup Finals Downhill, newtemp, Olympiabakken, Olympiabakken Kvitfjell Dowhill World Cup Finals, Olympiabakken Kvitfjell Downhill | Comments Off

Paris Wins Kvitfjell Downhill as Finals Get Underway

Paris Wins Kvitfjell Downhill as Finals Get Underway

Dominik Paris powered to victory in Kvitfjell to open the World Cup Finals, while Marco Odermatt capped off a dominant season by securing the downhill Crystal Globe.

By Katie Twible | 2026-03-23T16:28:16-06:00 March 21st, 2026 | Tags: Kvitfjell Norway, Kvitfjell World Cup Finals Downhill, Men's Downhill Globe, Men's Overall Globe, newtemp, Olympiabakken, Olympiabakken Kvitfjell Dowhill World Cup Finals, Olympiabakken Kvitfjell Downhill | Comments Off

Ikon Pass Launches 2026/27 Sales With U.S. Ski & Snowboard Partnership

Ikon Pass Launches 2026/27 Sales With U.S. Ski & Snowboard Partnership

Ikon Pass has launched sales for the 2026/27 season with a new partnership with U.S. Ski & Snowboard, offering a discount on Ikon Session Passes and exclusive fan access to athletes, events, and a World Cup sweepstakes experience at Deer Valley in 2027.

By Press Release | 2026-03-16T10:45:50-06:00 March 16th, 2026 | Tags: IKON Pass, newtemp, partnership, Stifel US Ski Team | Comments Off

Courchevel Super-G Cancelled, Marco Odermatt Clinches Fourth Straight Globe

Courchevel Super-G Cancelled, Marco Odermatt Clinches Fourth Straight Globe

Marco Odermatt secured his fourth consecutive super-G crystal globe after both scheduled races in Courchevel were cancelled due to unsafe conditions. With an insurmountable points lead and only one race remaining, the Swiss star adds another title to his dominant 2024-25 World Cup season.

By Katie Twible | 2026-03-20T05:05:52-06:00 March 15th, 2026 | Tags: Courchevel, Courchevel FIS World Cup, Courchevel L’Éclipse super G, Courchevel World Cup, L’Éclipse, L’Éclipse super G, newtemp | Comments Off

Men’s World Cup Super-G in Courchevel Cancelled After Heavy Snowfall

Men’s World Cup Super-G in Courchevel Cancelled After Heavy Snowfall

The men’s World Cup Super-G scheduled for March 14 in Courchevel, France has been cancelled after 48cm of snowfall on the Éclipse course. Organizers hope to run a replacement Super-G tomorrow with a provisional start time of 10:45 a.m. local time.

By Katie Twible | 2026-03-20T05:05:23-06:00 March 14th, 2026 | Tags: cancelled, Courchevel, newtemp, super G | Comments Off

Kriechmayr Ends Austrian Downhill Drought in Courchevel; Odermatt Takes Globes

Kriechmayr Ends Austrian Downhill Drought in Courchevel; Odermatt Takes Globes

Vincent Kriechmayr wins the World Cup downhill in Courchevel to end Austria’s 23-race drought, while Marco Odermatt secures the downhill crystal globe and his fifth straight overall title.

By Peter Lange | 2026-03-20T04:59:21-06:00 March 13th, 2026 | Tags: Courchevel L'Éclipse World Cup Downhill, Courchevel Men's World Cup, Courchevel Men's World Cup Downhill, Courchevel World Cup, Franzoni, Giovanni Franzoni, L'Éclipse., Marco Odermatt, Men's Downhill Globe, Men's Overall Globe, newtemp, Vincent Kriechmayr | Comments Off

Eight Years of Fight: René De Silvestro’s Journey to the Top of Para Alpine Skiing

Eight Years of Fight: René De Silvestro’s Journey to the Top of Para Alpine Skiing

Eight years after a short film captured the start of his sit-ski journey, René De Silvestro has become one of the leading athletes in Paralympic alpine skiing. The Italian has claimed Paralympic medals, world titles, and multiple World Cup victories along the way. Now, as the Milano Cortina Paralympic Games begin near his home, his remarkable story continues to inspire.

By Press Release | 2026-03-10T10:52:23-06:00 March 10th, 2026 | Tags: newtemp, Para Alpine Skiing, Paralympic Games, Rene De Silvestro | Comments Off

Curtoni Wins Thrilling Super-G in Val di Fassa as Italian Team Shines on Home Snow

Curtoni Wins Thrilling Super-G in Val di Fassa as Italian Team Shines on Home Snow

Elena Curtoni thrilled the home crowd in Val di Fassa with a commanding victory in Sunday’s Women’s Super-G. In a tightly contested race where just 0.34 seconds separated the top five, Kajsa Vickhoff Lie secured second while Italy’s Asja Zenere surged from bib 33 to claim her first Super-G World Cup podium.

By Katie Twible | 2026-03-08T07:43:45-06:00 March 8th, 2026 | Tags: La VolatA, newtemp, Val Di Fassa La VolatA super G, Val Di Fassa Women's World Cup, worldcup | Comments Off

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