Featured image: Mikaela Shiffrin. Photo courtesy of Oakley.
New Mont Scape goggles, two helmet designs and mountain-to-street apparel headline Oakley’s latest snow lineup.
Mikaela Shiffrin and Lucas Pinheiro Braathen take centre stage in Oakley’s latest snow campaign as the brand introduces new goggles, helmets and apparel ahead of winter.
Launching October 15, the collection brings together Oakley’s newest lens design, two distinct approaches to snow helmets and technical apparel designed to move from the mountain into everyday life. For ski racing fans, the campaign offers a familiar connection through Shiffrin and Pinheiro, whose studio videos showcase the brand’s snow eyewear.
A New Perspective with Mont Scape
At the centre of the new goggle offering is Mont Scape, worn by Pinheiro in the campaign.
Mont Scape features Oakley’s Conical Dual-Layer Lens architecture, expanding on the lens shape first introduced with Flow Scape. According to Oakley, the design curves the lens closer to the face to expand peripheral vision and create a more immersive view of the mountain.
The goggles also feature Prizm™ Snow Lens Technology, 100 percent UV protection, anti-fog performance, moisture-wicking Vision Rapt Face Foam and an rPET strap.
Alongside the mainline design worn by Pinheiro, Oakley is introducing Mont Scape Signature Series models co-created with Colby Stevenson, Sage Kotsenburg, René Rinnekangas and, for the first time, Mia Brookes. Each reflects the individual athlete’s style and personality.
Two New Helmet Designs
Oakley’s helmet lineup adds MOD SNC and MOD PRK, each built around a different approach to riding.
MOD SNC is described by Oakley as its lightest snow helmet, with a maximum weight of 400 grams. Its in-mold construction is paired with a modular balaclava system that lets riders adapt their coverage to the conditions. The helmet’s shape is designed to support freedom of movement.
MOD PRK takes its inspiration from skate culture, with a low-profile silhouette and minimalist styling. Fixed ventilation, a removable goggle strap retention system and an included Oakley sticker pack give riders options for comfort and personalization.
Together, the designs expand Oakley’s offering for riders seeking different combinations of fit, coverage and style.
From the Slopes to the Street
The new Slopes to the Street apparel collection combines technical snow features with silhouettes influenced by workwear, streetwear and mountain culture.
Featured looks include René Rinnekangas’ Kota Insulated Jacket and Heirloom Shell Pant, pairing lightweight insulation with a relaxed fit. Annika Morgan’s Mthod Glow Shell Jacket and Channel Glow Shell Pant incorporate reflective detailing and concealed utility pockets.
The collection also includes Sage Kotsenburg’s Baldface Pro GORE-TEX® jacket and pant combination, alongside Colby Stevenson’s Clutch Shell Jacket and Pant, featuring moto-inspired accordion panels at the elbows and knees.
New goggles and helmets complete the head-to-toe offering, connecting Oakley’s technical snow equipment with its broader apparel collection.
Looking Ahead to Winter
With Shiffrin and Pinheiro Braathen featured in the campaign, Oakley’s latest snow collection brings two familiar faces from alpine racing into a broader expression of snow culture.
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