Estelle Alphand grew up in France but chose to represent Sweden, her mother’s homeland. The Olympian reflects on identity, pressure, and embracing an underdog mindset on the world stage.
Sofia Goggia delivered a commanding performance in Soldeu, winning the Aliga Super-G ahead of Emma Aicher and Kajsa Vickhoff Lie while strengthening her lead in the discipline standings.
Marco Odermatt edges Alexis Monney by 0.04 as Switzerland sweeps the Kandahar 1 downhill and tightens its grip on the discipline.
Emma Aicher delivered a commanding performance to win the Aliga Women’s Super G in Soldeu, charging from bib 12 to victory by .88 seconds. With Alice Robinson and Corinne Suter joining her on the podium, the Super G standings battle continues to tighten heading into the next race.
Corinne Suter claimed victory at the Aliga downhill in Soldeu, edging Nina Ortlieb and Sofia Goggia in a tightly packed podium. See the full results, top five finishers, U.S. team breakdown and updated downhill standings as the globe race tightens.
Powerful winter storms have delivered multiple feet of fresh snow across Ikon Pass destinations, from California and Colorado to the East Coast and Canada, setting up prime powder conditions and more snowfall on the way.
Marion Chevrier didn’t rise through hype — she built her way to the 2026 Winter Olympic Games season by season. Still labeled an outsider, the French alpine skier has quietly developed the trust, conviction, and clarity needed to fight at the front. Built from reflection, repetition, and belief, her climb is far from over.
Alterra Mountain Company has appointed former Marriott Bonvoy executive David Flueck as Chief Customer Officer and President of Ikon Pass, strengthening its leadership team as the company continues to expand its global mountain portfolio and multi-destination ski pass.
Four generations deep in ski racing, Andreas Žampa is carrying forward a family legacy built on commitment, precision, and resilience. Beyond the World Cup stage, the Slovak standout is investing in the next generation through the growing Žampa Cup initiative.
Ski Racing Media has teamed up with Toko to give away three Toko T18 Wax Irons, the professional-grade waxing iron trusted at the World Cup. Designed for precision, consistency, and elite performance, this is a must-enter giveaway for serious skiers, coaches, and wax technicians.
Ikon Pass has partnered with the award-winning Slopes app to deliver enhanced stat tracking, advanced analytics, and seamless syncing across 70+ global destinations. The upgraded Ikon Pass app now offers pass holders deeper insights, shareable season recaps, interactive maps, and real-time resort information—all in one place.
Federica Brignone rose from a severe leg injury to capture Olympic Super-G gold on home snow in Cortina, mastering a brutal course where 17 of the world’s best failed to finish.
Sarah Schleper is preparing for her seventh Olympic Games — the only female alpine skier ever to reach that mark. This time, she’ll share the stage with her son, Lasse Gaxiola, making them the first mother and son to compete in the same Olympic edition. Read the full story of their historic journey on ShredOptics.com.
SkyTechSport was founded on a simple refusal to accept that skiing and snowboarding must be limited by season, weather, or geography. For more than two decades, the company has blended engineering, sport science, and athlete insight to create authentic training systems that teach the body how to move — not just how to watch. Used by beginners, recreational skiers, and elite athletes worldwide, SkyTechSport exists to extend winter, expand access, and keep passion alive year-round.
Franjo von Allmen captured his third straight gold in the Men’s Olympic Super-G on the Stelvio in Bormio, mastering aerodynamics and precision to make history. Ryan Cochran-Siegle earned silver, while Marco Odermatt took bronze in a race defined by speed and execution.
Under clear skies on the Stelvio, the Olympic men’s downhill delivered speed, courage, and emotion from top to bottom. Switzerland’s Franjo von Allmen captured gold in a career-defining run, while Italy rose on home snow and a new generation seized the Olympic moment in Bormio.
SYNC Performance has opened applications for its new Junior Scholarship, recognizing U14 and under ski racers across North America who bring passion, dedication, and positivity to the sport. The selected athlete will receive a full junior race kit, SYNC apparel, and a one-on-one virtual mentorship with an elite SYNC Athlete Ambassador.
Sam Maes has never taken the easy line. In Twice the Fight, the Belgian Olympian opens the door to life outside the traditional federation system, revealing the discipline, belief, and daily commitment required to compete independently on the World Cup circuit. The short film offers a rare, honest look at what it truly takes to chase podiums without the backing of a major national program.
Franjo von Allmen thrilled the home crowd with a dominant downhill victory on the legendary Nationale piste in Crans-Montana, edging Dominik Paris and Ryan Cochran-Siegle in a full-throttle final race before the Olympic Games. With momentum building across the Swiss, Italian, and North American teams, the men now turn their focus to Bormio as Olympic downhill training begins.
Malorie Blanc thrilled the Swiss crowd with a breakthrough Super-G victory in Crans-Montana, while Breezy Johnson delivered a massive first career Super-G podium for the Stifel U.S. Ski Team.
Lindsey Vonn was injured in a violent crash as the women’s World Cup downhill in Crans-Montana was canceled after multiple early accidents and worsening visibility.
Oakley’s AURA Collection debuts at the height of winter sports season, delivering a bold color-shift design across eyewear, helmets and apparel inspired by the raw intensity and unseen grind of elite athletes.
Giovanni Franzoni claims his first World Cup downhill victory on the Streif in Kitzbühel as Marco Odermatt reaches a historic 100th career podium.
Marco Odermatt delivered another commanding Kitzbühel super-G victory as Switzerland went 1–2 and first-time Olympian Sam Morse surged into the top 20 from bib 50 in fading light.
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