Brand Partners

Missed the traditional team uniform ordering window? SYNC’s year-round custom program helps ski clubs outfit athletes through individual team stores or flexible bulk orders.

From new destinations in North America and Asia to lift upgrades, expanded terrain and snowmaking projects, here’s what Ikon Pass has announced for winter 2026–27.

Ikon Pass has announced confirmed 2026-27 opening dates across North America, Europe and Asia, beginning Oct. 17 in Switzerland and Nov. 6 in North America.

Ikon Pass is adding Madarao Mountain Resort in Japan and Beidahu and Lake Songhua in China for winter 2026–27, expanding its Asian network to 14 destinations.

Alterra Mountain Company will invest more than $350 million across its destinations for 2026–27, including major expansions at Tremblant and Deer Valley.

SYNC Performance has announced its 2026-27 team, featuring 15 promising ski racers from clubs and academies across the U.S. The roster brings together returning athletes and new talent as they pursue goals across FIS, NorAm and collegiate competition.

Fresh snow arrived at SkiBig3, Panorama and CMH terrain over the weekend, bringing the first signs of the 2026–27 winter season to Alberta and British Columbia.

Crystal Mountain in Washington recorded its first snowfall of the 2026–27 season on August 29, coating the resort’s upper elevations and offering an early glimpse of winter in the Pacific Northwest.

The Alterra Mountain Company Community Foundation has appointed Robert Foley as its new Executive Director. Foley brings more than 20 years of nonprofit leadership and behavioral health experience as the Foundation continues to expand mental health resources across mountain communities.

Olympic champion Ester Ledecká has joined the HEAD Worldcup Rebels ahead of the 2026-27 season. The Czech speed specialist brings four World Cup victories, 12 podiums and championship success in both alpine skiing and snowboarding to the HEAD team.

The SYNC Athlete Fund is now accepting applications for the 2026/27 season through August 31, 2026. Administered by the TA Foundation, the program provides grants to U16 and older ski racers with demonstrated financial need, helping athletes offset training, travel, equipment, and competition costs.

Home Mountain Ski Club is hiring part-time ski instructors and certified personal trainers in Los Angeles. Join a year-round indoor ski training facility using SkyTechSport simulators.

Discover how SkyTechSport is expanding across Canada with year-round ski training centers that help athletes, coaches, retailers, and skiers improve all year long.

Discover how SkyTechSport is transforming ski training across North America. From U.S. Ski Team athletes to ski shops, performance centers, and nonprofit organizations, explore the growing network of locations bringing year round skiing to life through immersive simulator technology.

Fortis, a national leader in commercial roof warranties and asset life extension, has partnered with Ski Racing Media to support free alpine ski racing coverage. The collaboration highlights the shared principles of preparation, performance, risk management, and long-term success that drive both elite sport and commercial real estate, while bringing new stories, insights, and perspectives to the ski racing community.

SYNC Performance is seeking a part-time Customer Service Coordinator to support customer communications, order management, returns, warranty claims, and ecommerce operations. This remote role is ideal for a detail-oriented professional who is passionate about delivering exceptional customer experiences and supporting the ski racing community.

SYNC Performance is hiring a part-time remote Social Media Marketing Coordinator to support content creation, social media management, athlete partnerships, and digital marketing campaigns. Ideal candidates are passionate about ski racing, storytelling, and growing engaged sports communities through innovative content.

HEAD is reshaping how ski products are developed by putting women’s voices at the center of the conversation. At a recent women-focused summit at Big White, B.C., the brand brought together influential figures from across the North American ski industry to test prototype skis, discuss representation, and provide candid feedback on everything from product design to marketing language. The event highlighted the importance of inclusion, authentic storytelling, and community in shaping the future of skiing.