Brand Partners

Major race brands including HEAD, Stöckli, Nordica, and Atomic are expanding 2026–27 ski testing opportunities this summer at Mt. Hood and Ski Club Vail, giving junior racers access to next season’s latest race equipment before winter begins.

Nordica is expanding junior athlete access to its 2026–27 race ski test fleet with on-snow demo opportunities at Mt. Hood summer camps and Ski Club Vail. The program gives racers the chance to test the latest race equipment, compare setups, and gain valuable performance feedback ahead of the season.

Stöckli returns to Mt. Hood this summer with its Junior Racing Test Center, giving young athletes access to World Cup-level race equipment and hands-on support from the Stöckli race team from June 14–28.

Applications are now open for the 2026/27 SYNC Team, offering U16–U21 ski racers across North America access to gear, mentorship, and a connected high-performance community.

Stöckli has been named the Official Ski Partner of the 2027 FIS Alpine World Ski Championships in Crans-Montana, reinforcing its commitment to World Cup performance and youth ski racing development in Switzerland.

Alterra Mountain Company becomes the first U.S. ski operator to achieve Science Based Targets initiative (SBTi) verification, marking a major step forward in climate accountability across the global ski industry, alongside new progress in sustainability, workforce support, and community investment.

Ikon Pass prices rise after April 16, with SilverStar Mountain joining the lineup for 2026/27, expanding access across British Columbia.

Mikaela Shiffrin is expanding her impact beyond competition, launching a $1 million initiative with Share Winter Foundation and industry partners to increase youth access to skiing and snowboarding. The “GOAT Gives Back” event at Copper Mountain aims to inspire the next generation while addressing one of the sport’s biggest barriers—access.

HEAD USA has announced its 2026 Spring Race Testing Program, giving athletes and coaches access to next season’s race skis at Mt. Hood and key testing centers across the U.S.

Alterra Mountain Company has appointed Linnea Hansen as President & COO of Crystal Mountain, marking a leadership transition at one of the Pacific Northwest’s most important venues for competitive skiing and athlete development.

Dominik Paris capped a dominant World Cup Finals with a Super-G victory to complete a downhill–Super-G double, leading Italy to a clean sweep of all four speed races in Kvitfjell.

Sofia Goggia delivered under pressure in Kvitfjell, winning the final Super G of the season to secure the crystal globe. With standout performances from Corinne Suter and Kira Weidle Winkelmann, and a tightening overall race, the World Cup Finals set the stage for a dramatic finish.

Laura Pirovano completes a stunning late-season surge, winning the Kvitfjell downhill to secure the 2026 globe with three straight victories. Breezy Johnson finishes 2nd in a dramatic season finale.

Dominik Paris powered to victory in Kvitfjell to open the World Cup Finals, while Marco Odermatt capped off a dominant season by securing the downhill Crystal Globe.

Ikon Pass has launched sales for the 2026/27 season with a new partnership with U.S. Ski & Snowboard, offering a discount on Ikon Session Passes and exclusive fan access to athletes, events, and a World Cup sweepstakes experience at Deer Valley in 2027.

Marco Odermatt secured his fourth consecutive super-G crystal globe after both scheduled races in Courchevel were cancelled due to unsafe conditions. With an insurmountable points lead and only one race remaining, the Swiss star adds another title to his dominant 2024-25 World Cup season.

The men’s World Cup Super-G scheduled for March 14 in Courchevel, France has been cancelled after 48cm of snowfall on the Éclipse course. Organizers hope to run a replacement Super-G tomorrow with a provisional start time of 10:45 a.m. local time.

Vincent Kriechmayr wins the World Cup downhill in Courchevel to end Austria’s 23-race drought, while Marco Odermatt secures the downhill crystal globe and his fifth straight overall title.