After a difficult stretch leading into the Olympic Winter Games, Mina Fürst Holtmann reset her mindset and went back to basics. On the slopes of Cortina d’Ampezzo, she delivered her strongest performance of the season, finishing just 0.12 seconds from a medal. Her message was simple: normal is enough.
Sam Maes has never taken the easy line. In Twice the Fight, the Belgian Olympian opens the door to life outside the traditional federation system, revealing the discipline, belief, and daily commitment required to compete independently on the World Cup circuit. The short film offers a rare, honest look at what it truly takes to chase podiums without the backing of a major national program.
SHRED. announces a fully built US sales team and renewed commitment to specialty retail, bringing distribution back in-house and strengthening partnerships through Winter Sports Retailers.
SHRED. introduces the 2ND SKIN™ Back Protector Lite line, combining ultra-light, ultra-thin design with EN 1621-2 Level 1 certification. Designed for comfort and everyday use, it encourages skiers and riders to wear certified back protection without bulk.
Norway’s indoor ski arena SNØ has partnered with eyewear and protective gear brand SHRED., equipping instructors and ski patrol with goggles, helmets, and back protectors. The collaboration brings SHRED. into Norway for the first time, highlighting innovative safety technology like Contrast Boosting Lens™ 2.0 and promoting safer, higher-performance skiing.
Win the ultimate ski gear package from SYNC Performance, Nordica, SHRED., and TOKO! One lucky skier will receive top-of-the-line apparel, skis, goggles, and tuning equipment valued at over $5,400. Enter by November 11, 2025.
The Men’s Alpine World Cup Slalom returns to Gürgl, Austria, on Nov. 24, where racers will tackle the steep and demanding Kirchenkar slope.
Kendahl Roufa Photo: Skapare Photography & Camden Palmquist Photo: U.S. Ski & Snowboard Two Americans
SHRED., a goggle, helmet, body protection, and eyewear company, is dedicated to boosting the confidence of athletes as they master the mountains. Recently, the company has been committed to the innovation and production of a revolutionary flat light lens, the Contrast Boosting Lens (CBL) 2.0.
The traditional opening race of the Alpine World Cup, the Giant Slalom in Sölden, Austria,
We have teamed up with SYNC Performance and Shred to offer you an incredible giveaway opportunity with a comprehensive gear package worth $3,680!
SYNC Performance and SHRED Optics have partnered for a major giveaway. The giveaway includes a helmet, goggles, gloves, arm guards, race suit, and training shorts, a total of $1,700 in gear.
Coming off the most successful season of his career, Ryan Cochran-Siegle has shifted his priorities and his definition of success. It seems to be paying off.
Miss watching good skiing? Check out this edit of Mr. GS ripping around at Deer Valley before the resort closures.
After 10 years on the World Cup, Ford has learned a thing or two about what it means to persevere.
Ski racer and snowboard star team up to search for the perfect turn.
Catching up with Ted Ligety to talk equipment innovation and evolution.
Just a hundredth of a second prevented Austrian Marcel Hirscher from taking the season title in giant slalom.
After the first run Ted Ligety has nearly a one second lead over his closest challengers, Pinturault and Hirscher.
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