Stifel U.S. Ski Team Rookie Katie Rowekamp Earns Sölden World Cup Debut
Katie Rowekamp won a time trial for one of two U.S. starts. The 17-year-old Stifel U.S. Ski Team member will make her World Cup debut Saturday in Sölden.
Katie Hensien Returns to Sölden With Unfinished Business
Katie Hensien returns to Sölden with unfinished business. After finishing fourth from bib 47 in 2024, the American is healthy and hungry for more.
Aksel Lindenmeyr Earns Stifel U.S. Ski Team Spot After Breakthrough Season
Raised skiing the steep terrain of Crested Butte and inspired by Olympian mother Wendy Fischer, Aksel Lindenmeyr earned a Stifel U.S. Ski Team nomination after a breakthrough season that included strong NorAm results and a World Junior Championships medal.
When Normal Is Enough: Mina Fürst Holtmann’s Olympic Reset
After a difficult stretch leading into the Olympic Winter Games, Mina Fürst Holtmann reset her mindset and went back to basics. On the slopes of Cortina d’Ampezzo, she delivered her strongest performance of the season, finishing just 0.12 seconds from a medal. Her message was simple: normal is enough.
Sam Maes and the Road Less Traveled: Twice the Fight Chronicles an Independent Olympian
Sam Maes has never taken the easy line. In Twice the Fight, the Belgian Olympian opens the door to life outside the traditional federation system, revealing the discipline, belief, and daily commitment required to compete independently on the World Cup circuit. The short film offers a rare, honest look at what it truly takes to chase podiums without the backing of a major national program.
SHRED. Announces Fully Built US Sales Team and Renewed Commitment to Specialty Retail
SHRED. announces a fully built US sales team and renewed commitment to specialty retail, bringing distribution back in-house and strengthening partnerships through Winter Sports Retailers.
SHRED. introduces 2ND SKIN™ Back Protector Lite to make back protection a no brainer
SHRED. introduces the 2ND SKIN™ Back Protector Lite line, combining ultra-light, ultra-thin design with EN 1621-2 Level 1 certification. Designed for comfort and everyday use, it encourages skiers and riders to wear certified back protection without bulk.
SHRED. Partners with SNØ to Elevate Safety and Training in Norway
Norway’s indoor ski arena SNØ has partnered with eyewear and protective gear brand SHRED., equipping instructors and ski patrol with goggles, helmets, and back protectors. The collaboration brings SHRED. into Norway for the first time, highlighting innovative safety technology like Contrast Boosting Lens™ 2.0 and promoting safer, higher-performance skiing.
SYNC Performance, Nordica, SHRED, and TOKO Partner Up to Bring a Huge Giveaway Contest
Win the ultimate ski gear package from SYNC Performance, Nordica, SHRED., and TOKO! One lucky skier will receive top-of-the-line apparel, skis, goggles, and tuning equipment valued at over $5,400. Enter by November 11, 2025.
Gürgl Men’s World Cup Slalom: Top Contenders, Rising Stars, and How to Watch
The Men’s Alpine World Cup Slalom returns to Gürgl, Austria, on Nov. 24, where racers will tackle the steep and demanding Kirchenkar slope.
USA’s World Cup Rookies in Reindeerland
Kendahl Roufa Photo: Skapare Photography & Camden Palmquist Photo: U.S. Ski & Snowboard Two Americans
Breakthrough Lens Technology: SHRED. Contrast Boosting Lens 2.0 for Challenging Conditions
SHRED., a goggle, helmet, body protection, and eyewear company, is dedicated to boosting the confidence of athletes as they master the mountains. Recently, the company has been committed to the innovation and production of a revolutionary flat light lens, the Contrast Boosting Lens (CBL) 2.0.
U.S. Independents Steffey and Kenney Prepare for World Cup Season Opener in Sölden
The traditional opening race of the Alpine World Cup, the Giant Slalom in Sölden, Austria,
Champion Pro Kit: Enter to Win the Head-to-Toe Gear Giveaway with Sync Performance, Shred., and Ski Racing Media!
We have teamed up with SYNC Performance and Shred to offer you an incredible giveaway opportunity with a comprehensive gear package worth $3,680!
SYNC Performance and SHRED Optics Giveaway
SYNC Performance and SHRED Optics have partnered for a major giveaway. The giveaway includes a helmet, goggles, gloves, arm guards, race suit, and training shorts, a total of $1,700 in gear.
Ryan Cochran-Siegle redefines success
Coming off the most successful season of his career, Ryan Cochran-Siegle has shifted his priorities and his definition of success. It seems to be paying off.
Ted Ligety tests new product at Deer Valley
Miss watching good skiing? Check out this edit of Mr. GS ripping around at Deer Valley before the resort closures.
The steady rise of Tommy Ford
After 10 years on the World Cup, Ford has learned a thing or two about what it means to persevere.
Video: Ted Ligety’s “Art of Arc”
Ski racer and snowboard star team up to search for the perfect turn.
What Ted Ligety Wears Under His Race Suit
Catching up with Ted Ligety to talk equipment innovation and evolution.
Ligety grabs fifth GS globe by skin of his teeth
Just a hundredth of a second prevented Austrian Marcel Hirscher from taking the season title in giant slalom.
Same old Soelden, Ligety in lead despite shortened course
After the first run Ted Ligety has nearly a one second lead over his closest challengers, Pinturault and Hirscher.
