Beyond the Stopwatch: How Protern Is Rethinking Feedback in Ski Racing
Protern brings GPS timing, speed analysis and video together to help ski coaches spend less time managing equipment and more time working with athletes.
What Happens When Boot Fitting, Rehabilitation and Ski Training Finally Work Together?
Discover how Seattle Ski Performance is redefining ski development by bringing boot fitting, physiotherapy, coaching, and movement analysis together through the SkyTechSport ski simulator. The result is a collaborative approach that helps skiers of all levels improve performance, recover from injury, and return to snow with greater confidence.
From Slopes to Stocks: Stifel U.S. Alpine Ski Team Athletes Gain Perspective Through Stifel Summer Internship
Alice Merryweather and Jay Poulter of the Stifel US Ski Team took on a summer internship at Stifel Financial Corp Salt Lake City Branch. Learn about their experience and highlights.
Lenz Hächler Signs Four-Year Contract with Stöckli
Lenz Hächler, a promising talent, joins the Stöckli racing team this World Cup season. The Swiss-skier signed a 4-year contract. Learn more!
Be Part of the SYNC Team – Online Applications are Open
The application process for the 2025 SYNC Team is open. Seize this opportunity to receive support and contribute to the evolution of high-performance ski gear.
Sim.Sports: The Indoor Training Revolution Changing Skiing in Park City
In a town famous for producing top-tier winter athletes, a quiet revolution is unfolding—not on the slopes, but behind four walls. For the past few years, Sim.Sports has been redefining how ski training is done. Learn more.
HEAD World Cup Rebels 2025 Spring Race Testing
HEAD World Cup Rebels have set up their 2025 spring race testing schedule. Also, various race centers will be offering the full fleet of 25-26 HEAD Race Skis. Check out all their dates and locations.
SHRED. with Ted Wraps Up Two Unforgettable Sessions in the Dolomites
SHRED., Dolomiti Superski, Val di Fassa, and Ski Team Fassa successfully concluded two sold-out sessions of SHRED. with Ted last February. Learn more about the sessions!
Nordica’s Lenz Hächler Fights for Europe Cup Success, Earns Place on The World Cup
Nordica athlete Lenz Hächler represents the Swiss Team and has shown remarkable resilience in overcoming pain to excel on the Europe Cup circuit this past season. Discover more about his determination and achievements.
Discover Ultimate Clarity and Protection on the Slopes with SHRED.’s Contrast Boosting Lens™ 2.0 System
Sun-soaked shredding and skill enhancement on glaciers is around the corner, which raises an important question: how can you safeguard your eyes and ensure optimal vision while facing the intense sunlight? The Contrasting Boosting Lens™ (CBL) 2.0 System is the answer. Learn more.
Find Joy on March 13 When 25/26 Ikon Pass Goes On Sale With New Benefits, Discounts, Expanded Access, and Skiing and Riding at 60+ Global Destinations
On Thursday, March 13, 2025, skiers and riders can find their joy at over 60 global destinations across the Americas, Europe, Australia, New Zealand, and Japan, when Ikon Pass goes on sale for the 25/26 winter season.
Global Brand Surefoot Acquires Portland-Based Amfit
Surefoot acquired Amfit in 2023 to streamline orthotic manufacturing for unlimited medical and performance-based possibilities. They have furthered that acquisition, and the newest is headquartered in Vancouver, Washington.
MARKER Bindings Dominate the Current World Cup and Help Athletes Across the Field Achieve Outstanding Success
MARKER bindings, with its innovation, technical sophistication, and performance, are making their mark in the first half of the 2024/25 Audi FIS Alpine Ski World Cup season helping numerous top athletes secure podium positions.
Ready for Saalbach and Beyond – Atomic Launches the New Redster Range for 2025/26
As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range.
Andrey Yunusov: From Busy Father to Successful Ski Studio Owner
Driven by his love for skiing and his commitment to his family, Andrey Yunusov founded the 4SeasonAlpine Indoor Ski Snowboard Simulator Studio in Doylestown, Pennsylvania
Tune Like the Professionals: Score a Toko T18 Iron with Our Exclusive Giveaway!
Toko and Ski Racing Media have partnered to offer a giveaway of 3 Toko T18 Irons! Enter to win before February 10th, 2025!
Empowering Female Athletes: Diston Anti-Cut Shield Teams Up with World’s Oldest Ladies’ Ski Club
Diston Anti-Cut Shield teams up with the Ladies’ Ski Club out of Great Britain to bring optimal protection to female athletes on the slopes.
SYNC Performance Expands Its Portfolio with RACEtech Acquisition for Alpine Ski Safety Gear
SYNC Performance, provider of technical apparel, protective ski race equipment, and travel bags based in Vail, Colo., announces today the acquisition of RACEtech.
SHRED: Championing Back Protectors as Crucial Safety Gear on Slopes
SHRED.'s innovative back protector: the potential to expand mandates to require back protectors, the importance of them and furthering technology.
Unlock the Excitement: Highlights to Look Forward to at the Olympic Winter Games Milano Cortina 2026!
For the first time at an Olympic Winter Games, On Location, the Official Hospitality Provider for the Olympic Games, will be available offering sports fans the chance to visit Italy and witness Milano Cortina 2026 in a brand new way – with carefully curated, seamless accommodation and hospitality experiences.
Final Call – December 12 Is the Last Day to Purchase a 24/25 Ikon Pass
Thursday, December 12, 2024 is the last day to lock in the good times and purchase 24/25 Ikon Pass products – Ikon Pass, Ikon Base Pass and Ikon Session Pass
Oakley Designs A Goggle With the Most Expansive View to Date – The Line Miner™ Pro
Escape the ordinary and unlock a new snow odyssey with the Oakley® Line Miner™ Pro goggles, made to enhance reality for unmatched clarity and performance on the slopes.
World Cup Athlete Henrik Von Appen Weighs in on Protective Gear and Why He Chooses Diston
Henrik Von Appen of the Chilean National World Cup Speed Team is diligently working to make his comeback this season to the circuit. Von Appen considers himself “One of the earliest athletes to adopt anti-cut technology,” and relies on Diston because of his confidence in its high-quality protective undergarments, which boast a 3-FIS Star rating and exceptional comfort.
Elevating Alpine Skiing: Ski Team Sweden Alpine Partners with SHRED.
Ski Team Sweden Alpine is happy to announce a new collaboration with alpine and snowboarding hardware manufacturer Shred, as the start of a long-term partnership that promises to uphold and elevate the objectives of both parties.
