Nordica

Ski Racing Media, SYNC Performance, Nordica, SHRED., and TOKO are giving three lucky winners over $4,600 in ski gear and apparel. Enter by November 6 for your chance to win.

Hubert Immler helped shape generations of race boots and influenced champions across decades. Those fortunate enough to know him will remember something even greater: his warmth, friendship and deep love for his family.

After one of the most frustrating seasons of his career, Croatia's Filip Zubčić made the difficult decision to change equipment for the first time. The three-time World Cup winner explains why he joined Nordica, how the transition has unfolded and why he believes the move can help him return to the top.

Major race brands including HEAD, Stöckli, Nordica, and Atomic are expanding 2026–27 ski testing opportunities this summer at Mt. Hood and Ski Club Vail, giving junior racers access to next season’s latest race equipment before winter begins.

Nordica is expanding junior athlete access to its 2026–27 race ski test fleet with on-snow demo opportunities at Mt. Hood summer camps and Ski Club Vail. The program gives racers the chance to test the latest race equipment, compare setups, and gain valuable performance feedback ahead of the season.

Nordica has named Colorado-based Meteorite PR as its North American public relations agency to build on the brand’s growing momentum. Known for its award-winning Enforcer, Santa Ana, and Unleashed ski collections, Nordica continues to lead with innovation, performance, and a passion for growing the sport.

Win the ultimate ski gear package from SYNC Performance, Nordica, SHRED., and TOKO! One lucky skier will receive top-of-the-line apparel, skis, goggles, and tuning equipment valued at over $5,400. Enter by November 11, 2025.

The Gear Testing season has arrived, with alpine ski racing boots and ski brands gearing up to be available at various off-season training locations. Check out dates, locations and other information.

Nordica is gearing up for an exciting summer of ski testing at two premier alpine training destinations: Mt. Hood, Oregon, and Copper Mountain, Colorado. Demo the latest 2026 Dobermann collection. Find out more and secure your demo spot.

Nordica athlete Lenz Hächler represents the Swiss Team and has shown remarkable resilience in overcoming pain to excel on the Europe Cup circuit this past season. Discover more about his determination and achievements.

Ski Racing Media examines how top brands develop junior and transition skis, focusing this article on Nordica’s process. These skis are essential tools for young athletes in the early stages of their ski racing journey.

The upcoming Gear Testing season is fast approaching! Alpine ski racing boot and ski brands are preparing to establish their presence at different off-season training destinations, offering athletes of all ages the opportunity to test their equipment.

Nordica is excited to get back on the hill this summer with 3 race stops - Summit County, CO, Winter Park, CO and Mt. Hood, OR. Test out the all-new Dobermann 5 boots and Dobermann ski collection.

The Men's World Cup Downhill is heating up as the season inches closer to its finale. With only two races left in the calendar, the title is up for grabs between France's Cyprien Sarrazin and Switzerland's Marco Odermatt. Sarrazin has clinched three victories this season, while Odermatt closely follows with two wins. Currently, Odermatt leads the downhill standings with 516 points, but Sarrazin is nipping at his heels with just 6 points behind at 510. Italy's Dominik Paris trails in a distant third with 329 points, while last season's title winner, Norway's Aleksander Aamodt Kilde, is out due to injury.

Cyprien Sarrazin, Marco Odermatt, Dominik Paris: GEPA Photos The excitement in the alpine skiing world

The Edge Grinding Rubber, or "gummy stone," is one of my most utilized and thought-about pieces of tuning equipment. A gummy stone can be used to remove rust. (But if you use it on your base edge, do so sparingly). Base edges are easily affected and shouldn’t be meddled with). A gummy can also be used to take the spiky-ness off of a particularly bad burr (but a file and diamond stones will do the actual fixing). 

Linus Strasser is on a roll. He won his first World Cup of the season in Kitzbühel on Sunday, and on Wednesday night, he did it again in Schladming. He increased his advantage to (-0.28) during the second run. There are no bigger races in slalom skiing than those two. No matter what the rest of the season brings, he will consider 2024 his most successful. There are six slaloms left in the season, but it is clear there is a battle brewing for the title.

Switzerland's Marco Odermatt won his first World Cup downhill Thursday, racing the shortened Wegen course. Today, he ignited the 30,000 spectators with his second. This time, the superstar won from the top start. He delivered three home-country podiums in three days and displayed outstanding athleticism throughout the competitions. Today is his eleventh podium and his seventh victory.