Hubert Immler helped shape generations of race boots and influenced champions across decades. Those fortunate enough to know him will remember something even greater: his warmth, friendship and deep love for his family.
Mikaela Shiffrin wins the Hafjell slalom in dominant fashion, securing her ninth slalom globe and capping a historic season with nine victories in ten races.
Mikaela Shiffrin wins the women’s World Cup slalom in Åre for her 72nd career slalom victory and strengthens her lead over Emma Aicher in the overall race.
Mikaela Shiffrin erased a first-run deficit with the fastest second run of the night to win the Semmering women’s World Cup slalom by 0.09 seconds, surviving a race transformed by improved conditions and 12 lead changes.
Mikaela Shiffrin crushed the field in the Courchevel night slalom, extending her slalom winning streak as dramatic lead changes and big second-run moves defined the night.
Jett Seymour of the Stifel US Ski Team is the latest athlete to join the powerhouse Atomic Redster team, signing a two-year contract with the brand.
The Gear Testing season has arrived, with alpine ski racing boots and ski brands gearing up to be available at various off-season training locations. Check out dates, locations and other information.
Following a record-setting season on the world stage, Atomic is charging into summer with championship energy, brand new Redster race product, and a summer test program designed to bring World Cup race performance to the next generation of skiers. Check out the dates and locations of Atomic's 2025 gear testing centers.
For the 15th straight season, no North American man reached a World Cup slalom podium—but the signs of change are real. Benjamin Ritchie surged into the top 20, Jett Seymour found consistency, and veterans like Luke Winters and Erik Read remain in the mix. With a deeper core, renewed confidence, and Olympic momentum building, North American men may close in on the breakthrough they’ve chased for over a decade.
As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range.
Filip Zubcic leads after the first run in Alta Badia. Alexander Steen Olsen in second and Marco Odermatt in third. River Radamus in eleventh.
Growing up and learning to ski near Oslo with a Norwegian father and Brazilian mother, Lucas Pinheiro Braathen emerged as a significant force within the Norwegian Ski Federation. His passion for personal branding and sponsorships brought him into conflict with the Norwegian Ski Federation, whose restrictions on athlete sponsorships clashed with his vision. This disagreement played a significant role in his decision to step away from competitive skiing.
In a move to create a deeper and more meaningful community among junior alpine racers across North America, Atomic is proud to announce the launch of its new Juniors to Champions program.
Mikaela Shiffrin released updates for this upcoming 2024/25 season with a slightly different direction. This season Shiffrin will be focusing on three disciplines: slalom, giant slalom, and super-G. She does not plan to enter into any World Cup downhills.
Lucas Pinheiro Braathen has just wrapped up the fourth edition of the LUCI Foundation's ‘Lucas Braathen Race Camp’ in Oslo, Norway. Atomic and Oakley had great involvement in the success of the camp.
The upcoming Gear Testing season is fast approaching! Alpine ski racing boot and ski brands are preparing to establish their presence at different off-season training destinations, offering athletes of all ages the opportunity to test their equipment.
Atomic announces its North American test schedule for spring and early summer 2024 at Copper Mountain and Mt. Hood.
Lucas Pinheiro Braathen announced his new team for the upcoming ski season 2024/25 at the World Cup Races under the Brazilian flag.
Emotions were high as Manuel Feller raised the slalom World Cup Crystal Globe in Saalbach, Austria. Timon Haugan wins his first World Cup race.
Timon Haugan leads after the first run in the men's World Cup Finals slalom. If Haugan holds onto the lead it will be his first World Cup slalom victory of his career.
Saturday, March 16th, Saalbach Austria, Stifel US Ski Team's shining star Mikaela Shiffrin overcame a first-run deficit to earn her seventh World Cup slalom victory of the season.
Saturday, March 16th, Saalbach Austria, the only woman not named Mikaela Shiffrin or Petra Vlhová to win a World Cup slalom this season; Sweden's Anna Swenn Larsson has the first-run lead. Skiing with bib 2 in warm salted snow, the Soldeu slalom winner has put herself in the driver's seat for her career fourth victory.
On March 10th Åre, Sweden hosted the final regular season slalom of the 2024 season. It would witness the injury return of Stifel US Ski Team's Mikaela Shiffrin. Even if Germany's Lena Dürr could find a way to win, Shiffrin would only need 13 points to clinch the season's slalom title. However, In her first race back since January 26th, Shiffrin did much more. The first run leader ended the day with her career 96th victory, her 59th in slalom. On the hill, she won her first World Cup and clinched the 2024 slalom title, her eighth.
On March 10th, after the first run of slalom in Åre, Sweden, the returning Mikaela Shiffrin leads the field of women's World Cup skiers. After she fell, racing downhill in Cortina d'Ampezzo, ski fans missed her excellence, but she delivered above their expectations in today's morning run.
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