Atomic Ski Fans: When Passion for a Brand Becomes a Global Skiing Community
At Atomic Media Day, Bogdan Giurgiu shares how Atomic Ski Fans grew from a small Facebook group into a place for ski fans to connect, travel and promote the sport.
Breezy Johnson Questions Fairness of FIS Ski Weight Rule
Olympic and World Downhill champion Breezy Johnson says summer testing hasn't shown any difference with the new lighter ski setups. She says racers will need to reach World Cup courses and surfaces to understand how they perform.
Hubert Immler, Ski Racing’s ‘Wizard of Boots,’ Dies at 64
Hubert Immler helped shape generations of race boots and influenced champions across decades. Those fortunate enough to know him will remember something even greater: his warmth, friendship and deep love for his family.
Mikaela Shiffrin Caps Historic Season with Slalom Globe and Dominant Win in Hafjell
Mikaela Shiffrin wins the Hafjell slalom in dominant fashion, securing her ninth slalom globe and capping a historic season with nine victories in ten races.
Mikaela Shiffrin wins 72nd World Cup slalom in Åre, extends overall lead over Emma AicherÅre slalom
Mikaela Shiffrin wins the women’s World Cup slalom in Åre for her 72nd career slalom victory and strengthens her lead over Emma Aicher in the overall race.
Shiffrin Erases Deficit to Win Semmering Slalom as Second Run Delivers
Mikaela Shiffrin erased a first-run deficit with the fastest second run of the night to win the Semmering women’s World Cup slalom by 0.09 seconds, surviving a race transformed by improved conditions and 12 lead changes.
Shiffrin dominates Courchevel night slalom to stay perfect this season
Mikaela Shiffrin crushed the field in the Courchevel night slalom, extending her slalom winning streak as dramatic lead changes and big second-run moves defined the night.
Jett Seymour Joins Atomic – Riding the Momentum of U.S. Ski Stars Shiffrin and Johnson
Jett Seymour of the Stifel US Ski Team is the latest athlete to join the powerhouse Atomic Redster team, signing a two-year contract with the brand.
Read, Set, Test! Your Go-To Gear Testing Guide for 2025
The Gear Testing season has arrived, with alpine ski racing boots and ski brands gearing up to be available at various off-season training locations. Check out dates, locations and other information.
Fueling Momentum in Race, Atomic Sets the Pace for 25/26 with New Redster Offering and Summer Test Schedule
Following a record-setting season on the world stage, Atomic is charging into summer with championship energy, brand new Redster race product, and a summer test program designed to bring World Cup race performance to the next generation of skiers. Check out the dates and locations of Atomic's 2025 gear testing centers.
U.S. Men Gain Slalom Ground as Canada’s Read Extends Streak
For the 15th straight season, no North American man reached a World Cup slalom podium—but the signs of change are real. Benjamin Ritchie surged into the top 20, Jett Seymour found consistency, and veterans like Luke Winters and Erik Read remain in the mix. With a deeper core, renewed confidence, and Olympic momentum building, North American men may close in on the breakthrough they’ve chased for over a decade.
Ready for Saalbach and Beyond – Atomic Launches the New Redster Range for 2025/26
As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range.
Alta Badia Giant Slalom: Filip Zubcic Leads After Opening Run, River Radamus Stands Out for North America
Filip Zubcic leads after the first run in Alta Badia. Alexander Steen Olsen in second and Marco Odermatt in third. River Radamus in eleventh.
Racing for Brazil, Pinheiro Braathen Finds World Cup Podium and Passion
Growing up and learning to ski near Oslo with a Norwegian father and Brazilian mother, Lucas Pinheiro Braathen emerged as a significant force within the Norwegian Ski Federation. His passion for personal branding and sponsorships brought him into conflict with the Norwegian Ski Federation, whose restrictions on athlete sponsorships clashed with his vision. This disagreement played a significant role in his decision to step away from competitive skiing.
Atomic Announces New Juniors to Champions Program
In a move to create a deeper and more meaningful community among junior alpine racers across North America, Atomic is proud to announce the launch of its new Juniors to Champions program.
Mikaela Shiffrin Provides Insight on Her Focus for the 2024/25 World Cup Season
Mikaela Shiffrin released updates for this upcoming 2024/25 season with a slightly different direction. This season Shiffrin will be focusing on three disciplines: slalom, giant slalom, and super-G. She does not plan to enter into any World Cup downhills.
Lucas Pinheiro Braathen Celebrates Another Successful Edition of the LUCI Foundation’s ‘Lucas Braathen Race Camp’ in Oslo
Lucas Pinheiro Braathen has just wrapped up the fourth edition of the LUCI Foundation's ‘Lucas Braathen Race Camp’ in Oslo, Norway. Atomic and Oakley had great involvement in the success of the camp.
Get Ready for the Next Season: Your Ultimate 2024 Gear Testing Guide!
The upcoming Gear Testing season is fast approaching! Alpine ski racing boot and ski brands are preparing to establish their presence at different off-season training destinations, offering athletes of all ages the opportunity to test their equipment.
Atomic Announces 2024 North American Spring & Summer Testing Schedule
Atomic announces its North American test schedule for spring and early summer 2024 at Copper Mountain and Mt. Hood.
The Team Around Lucas Pinheiro Braathen Is Introducing Itself
Lucas Pinheiro Braathen announced his new team for the upcoming ski season 2024/25 at the World Cup Races under the Brazilian flag.
An Emotional Finale as Feller Raises Globe on Home Snow and Haugan Secures First Slalom World Cup Victory
Emotions were high as Manuel Feller raised the slalom World Cup Crystal Globe in Saalbach, Austria. Timon Haugan wins his first World Cup race.
Timon Haugan Leads After the Initial Run in the Slalom World Cup Finals, Hungry for First Career Win in the Discipline
Timon Haugan leads after the first run in the men's World Cup Finals slalom. If Haugan holds onto the lead it will be his first World Cup slalom victory of his career.
Mikaela Shiffrin Earns 97th Career Win in Stunning Slalom Finals Victory
Saturday, March 16th, Saalbach Austria, Stifel US Ski Team's shining star Mikaela Shiffrin overcame a first-run deficit to earn her seventh World Cup slalom victory of the season.
Saalbach World Cup Slalom Final: Larsson Leads, Shiffrin Chases in Final Run
Saturday, March 16th, Saalbach Austria, the only woman not named Mikaela Shiffrin or Petra Vlhová to win a World Cup slalom this season; Sweden's Anna Swenn Larsson has the first-run lead. Skiing with bib 2 in warm salted snow, the Soldeu slalom winner has put herself in the driver's seat for her career fourth victory.
