Atomic Media Day brought racers together in Altenmarkt to discuss comebacks, equipment changes and new priorities ahead of the 2026–27 World Cup season.
Mikaela Shiffrin released updates for this upcoming 2024/25 season with a slightly different direction. This season Shiffrin will be focusing on three disciplines: slalom, giant slalom, and super-G. She does not plan to enter into any World Cup downhills.
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