partner news

Discover how SkyTechSport is expanding across Canada with year-round ski training centers that help athletes, coaches, retailers, and skiers improve all year long.

Alice Merryweather and Jay Poulter of the Stifel US Ski Team took on a summer internship at Stifel Financial Corp Salt Lake City Branch. Learn about their experience and highlights.

This season, SYNC Performance created the SYNC Athlete Ambassadors program designed to support elite-level ski racers. Click to learn more and apply!

The application process for the 2025 SYNC Team is open. Seize this opportunity to receive support and contribute to the evolution of high-performance ski gear.

In a town famous for producing top-tier winter athletes, a quiet revolution is unfolding—not on the slopes, but behind four walls. For the past few years, Sim.Sports has been redefining how ski training is done. Learn more.

HEAD World Cup Rebels have set up their 2025 spring race testing schedule. Also, various race centers will be offering the full fleet of 25-26 HEAD Race Skis. Check out all their dates and locations.

The best ski team at the World Championships and the best ski team in the World Cup - HEAD once again proves its supremacy in alpine ski racing in the 2024/25 season.

Surefoot acquired Amfit in 2023 to streamline orthotic manufacturing for unlimited medical and performance-based possibilities. They have furthered that acquisition, and the newest is headquartered in Vancouver, Washington.

MARKER bindings, with its innovation, technical sophistication, and performance, are making their mark in the first half of the 2024/25 Audi FIS Alpine Ski World Cup season helping numerous top athletes secure podium positions.

As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range.

Diston Anti-Cut Shield teams up with the Ladies’ Ski Club out of Great Britain to bring optimal protection to female athletes on the slopes. 

LISKI Sport Equipment is pleased to declare its expansion into the North American ski racing market. This growth of the LISKI Sport Equipment distribution and service framework is now operating from two new key locations. The United States base is situated in Boise, Idaho, in collaboration with Sun Valley Ski Tools, while the Canadian counterpart is at Fortynine51 in Collingwood, Ontario.

SHRED.'s innovative back protector: the potential to expand mandates to require back protectors, the importance of them and furthering technology.

For the first time at an Olympic Winter Games, On Location, the Official Hospitality Provider for the Olympic Games, will be available offering sports fans the chance to visit Italy and witness Milano Cortina 2026 in a brand new way – with carefully curated, seamless accommodation and hospitality experiences.

Thursday, December 12, 2024 is the last day to lock in the good times and purchase 24/25 Ikon Pass products – Ikon Pass, Ikon Base Pass and Ikon Session Pass

Escape the ordinary and unlock a new snow odyssey with the Oakley® Line Miner™ Pro goggles, made to enhance reality for unmatched clarity and performance on the slopes. 

Ski Team Sweden Alpine is happy to announce a new collaboration with alpine and snowboarding hardware manufacturer Shred, as the start of a long-term partnership that promises to uphold and elevate the objectives of both parties.

From December 7 through December 13, 2024, kids will get up to seven free lift tickets at 15 of Alterra Mountain Company’s North American mountain destinations to use during the new Kids Ski Free Week.